The subscription and supporting business model has been around for a long time, think newspapers and magazines, but in the current digital age, it has grown significantly in importance, and from our research, for many consumers, is the preferred method of buying for many of today’s products and services.
As many organizations already have investments in ERP and CRM systems where subscriber and subscriptions are centrally managed, it is of vital importance that this information is synchronized so that both are up to date.
Watch and listen to Stephen Hurrell to learn more!
