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About Mark Smith
Partner and Chief Software Analyst, Software Research
Mark is the leader and responsible for the overall software research and advisory for business and IT at ISG. He is an expert in enterprise software and defines the blueprint for AI software research and for digital modernization across people, processes, information and technology. Mark has held CMO and product roles at software providers and companies like SAP and Oracle. Mark founded Ventana Research over two decades ago and was the CEO and Chief Research Officer and worked in the technology sector for over 30 years leading innovations in research and technology. Mark is an Eagle Scout and volunteers in Scouting enabling youth to reach their full potential.
Articles by Mark Smith
Buyers Guide - Executive...
Conversational AI for CX 2025 Buyers Guide Executive Summary
Mark Smith
Jul 31, 2025
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Conversational AI for Workforce 2025 Buyers Guide Executive...
Mark Smith
Jul 31, 2025
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Communication Platforms 2025 Buyers Guide Executive Summary
Mark Smith
Jul 31, 2025
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Collaborative AI Suites 2025 Buyers Guide Executive Summary
Mark Smith
Jul 31, 2025
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AI Agents 2025 Buyers Guide Executive Summary
Mark Smith
Jul 31, 2025
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Collaborative AI Platforms and Suites 2025 Buyers Guide...
Mark Smith
Jul 31, 2025
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Product Experience Management for Retail Buyers Guide 2025...
Mark Smith
Mar 27, 2025
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Product Lifecycle Management Buyers Guide 2025 Executive...
Mark Smith
Mar 27, 2025
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Product Intelligence Buyers Guide 2025 Executive Summary
Mark Smith
Mar 27, 2025
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Product Experience Management Buyers Guide 2025 Executive...
Mark Smith
Mar 27, 2025
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Product Information Management Platform Buyers Guide 2025...
Mark Smith
Mar 27, 2025
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Product Information Management for Manufacturing Buyers Guide...
Mark Smith
Mar 27, 2025
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Product Experience Management 2023 Buyers Guide
Mark Smith
Aug 22, 2024
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Digital Communications Platform Executive Summary 2024
Mark Smith
Aug 9, 2024
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Digital Communications Overall Buyers Guide Executive Summary...
Mark Smith
Aug 9, 2024
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Digital Communications Basic Suite Buyers Guide Executive...
Mark Smith
Aug 9, 2024
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Digital Communications Premium Suite Buyers Guide Executive...
Mark Smith
Aug 9, 2024
Read MoreAnalyst Perspectives
The Buyers Guides for Digital Comms Classifies and Rates...
Mark Smith
May 3, 2024
Read MoreQ and A
Open Communications, Business Continuity and the Digital Work...
Mark Smith
Jul 21, 2022
Read MorePress Releases
Ventana Research Promotes Dana Billingsley to VP of Finance...
Mark Smith
Oct 26, 2020
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Ventana Research Unveils the Digital Innovation Award Winners...
Mark Smith
Nov 6, 2018
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Ventana Research Announces 2018 Digital Innovation Awards...
Mark Smith
Oct 31, 2018
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