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Analyst Viewpoint The way enterprises achieve revenue has undergone large-scale changes over the past twenty years as the internet has fundamentally changed marketplaces and given rise to entirely new digital products and services. At the same time, the customer journey has become more complicated to navigate—now spanning multiple channels, touch points and decision-makers with a more cyclical... Read More

Topics: Revenue Performance Management, Office of Revenue, Business & Technologies


Analyst Viewpoint Workforce agility is essential for organizations navigating today’s rapidly changing world. It’s about creating an adaptable workforce that can learn quickly and respond effectively to evolving challenges. While the concept is straightforward, implementing it requires thoughtful action. The good news is that building workforce agility doesn’t demand a complete overhaul—small,... Read More

Topics: Human Capital Management


Analyst Viewpoint The workplace is evolving at a pace many anticipated, but in a way that few could have predicted. Change in the workplace is now a constant companion. The question is no longer if businesses can keep up, but rather how. Enter workforce agility—a concept that defines the ability of a workforce to adapt, learn and thrive in an ever-changing environment. It’s a shift that has... Read More

Topics: Human Capital Management


Analyst Viewpoint An important and durable lesson of recent massive disruptions is that organizations need to forecast and plan with agility so they can quickly adapt to evolving economic, market, legal, regulatory and behavioral conditions. Organizations that have invested in dedicated software to improve their forecasting and planning processes should enhance the accuracy, predictive potency... Read More

Topics: Office of Finance


Analyst Viewpoint Ventana Research advocates the adoption of “continuous accounting,” an approach to managing the finance and accounting department that improves performance and increases productivity. There are three pillars to continuous accounting: Spread workloads continuously across the accounting calendar to minimize period-end spikes, accelerate the close, and reduce staff burnout.... Read More

Topics: Office of Finance


Analyst Viewpoint Despite the efforts made by enterprises to be more data-driven, some of the most fundamental questions about an enterprise—such as how many customers it has—remain difficult to answer. Creating a “single version of the truth” that represents customers, products, suppliers or employees requires not just the ability to integrate and manage data from multiple business entities,... Read More

Topics: Analytics and Data


Analyst Viewpoint Artificial Intelligence (AI) is all the rage right now, and generative AI has unlocked new possibilities and made the insights it provides more accessible to more people. Although AI has existed for decades, it has been difficult for organizations to implement. Nonetheless, the value of AI has driven organizations to continue to pursue its use. Now large language models (LLMs)... Read More

Topics: Analytics


Analyst Viewpoint Employee engagement is a critical factor in the success of any organization. And a positive employee experience plays a crucial role in driving this engagement, as it directly impacts an employee's sense of fulfillment, satisfaction and commitment to their work. Our research reveals that one-half (51%) of organizations believe that HCM technology systems are extremely important... Read More

Topics: Human Capital Management


Analyst Viewpoint The world of work has changed dramatically in recent years, from the types of workers to where, how and when they complete their work, to the ways they are engaged. The pace of this change has been bolstered by the ability of technologies to support it, most notably through the proliferation of cloud-based workforce management (WFM) applications making it easier to connect and... Read More

Topics: Human Capital Management


Analyst Viewpoint All organizations strive to gain operational efficiency and competitive advantage using data and analytics. The combination of cloud computing and advanced analytics has lowered the cost of storing and processing large volumes of data with a view to identifying new business opportunities and responding to competitive threats. Accumulating large volumes of data is a starting... Read More

Topics: Data