Buyers Guides for Analytics

2025 Software Provider and Product Assessment

The 2025 ISG Buyers Guides™ for Analytics are the distillation of continuous market and product research. They are an assessment of how well software providers’ offerings address enterprises’ requirements for analytics software. The Value Index methodology is structured to support a request for information (RFI) for a request for proposal (RFP) process by incorporating all criteria needed to evaluate, select, utilize and maintain relationships with software providers. The ISG Buyers Guides evaluate customer experience and the product experience in its capability and platform.

The 2025 ISG Buyers Guides™ for Analytics evaluate leading software providers across four horizontal analytics focus areas: AI Analytics, Collaborative Analytics, Developer Analytics and Mobile Analytics along with three key industries: healthcare, manufacturing and retail. A set of emerging providers are also evaluated for Analytics and AI Analytics. Each guide delivers unique research, detailed ratings and rankings and in-depth analysis to help enterprises assess and select the analytics software that best fits their requirements.

• The Analytics Buyers Guide evaluates 21 software providers and products in three key capability areas, including data, analytics and communication. The guide assesses the following providers: Alibaba Cloud, AWS, Cloud Software Group, Databricks, Domo, Epicor, Google, IBM, Infor, insightsoftware, Microsoft, OpenText, Oracle, Qlik, Salesforce, SAP, SAS, Sisense, Strategy, ThoughtSpot and Zoho. 
  
  
  • The Collaborative Analytics Buyers Guide evaluates 21 software providers and products on support of collaboration about data-related issues, the ways analyses can be communicated, shared and discussed and how business strategy can be defined, tracked and communicated. The guide assesses the following providers: Alibaba Cloud, AWS, Cloud Software Group, Databricks, Domo, Epicor, Google, IBM, Infor, insightsoftware, Microsoft, OpenText, Oracle, Qlik, Salesforce, SAP, SAS, Sisense, Strategy, ThoughtSpot and Zoho. 
    
    
  • The Developer Analytics Buyers Guide evaluates 21 software providers and products in three key areas of data, analytics and communications, with emphasis on integration and customization. The guide assesses the following providers: Alibaba Cloud, AWS, Cloud Software Group, Databricks, Domo, Epicor, Google, IBM, Infor, insightsoftware, Microsoft, OpenText, Oracle, Qlik, Salesforce, SAP, SAS, Sisense, Strategy, ThoughtSpot and Zoho.
    
    
  • The Mobile Analytics Buyers Guide evaluates 21 software providers and products in the areas of data access, analytics, communications and IT support. The guide assesses the following providers: Alibaba Cloud, AWS, Cloud Software Group, Databricks, Domo, Epicor, Google, IBM, Infor, insightsoftware, Microsoft, OpenText, Oracle, Qlik, Salesforce, SAP, SAS, Sisense, Strategy, ThoughtSpot and Zoho. 
    
    
• The Analytics Emerging Providers Buyers Guide evaluates 12 software providers and products in three key capability areas, including data, analytics and communication. The guide assesses the following providers: Cube, GoodData, Hex, IDERA, Incorta, Klipfolio, Kyligence, Kyvos, Phocas, Pyramid Analytics, Sigma and Toucan.
  
  
• The AI Analytics Buyers Guide evaluates 21 software providers and products in three key areas of data, analytics and communications. The guide assesses the following providers: Alibaba Cloud, AWS, Cloud Software Group, Databricks, Domo, Epicor, Google, IBM, Infor, insightsoftware, Microsoft, OpenText, Oracle, Qlik, Salesforce, SAP, SAS, Sisense, Strategy, ThoughtSpot and Zoho. 
  
  
• The AI Analytics Emerging Providers Buyers Guide evaluates 12 software providers and products in three key areas of data, analytics and communications. The guide assesses the following providers: Cube, GoodData, Hex, IDERA, Incorta, Klipfolio, Kyligence, Kyvos, Phocas, Pyramid Analytics, Sigma and Toucan. 
  
  
• The Healthcare Analytics Buyers Guide evaluates 20 software providers and products in key areas of patient, payer, provider and workforce and the use of AI. The guide assesses the following providers: Arcadia, Databricks, Definitive Healthcare, Google, Health Catalyst, Infor, Innovaccer, Inovolan, InterSystems, IQVIA, MedeAnalytics, Merative, Microsoft, Millman MedInsight, NextGen Healthcare, Oracle, SAP, SAS, symplr and ZeOmega. 
  
  
• The Manufacturing Analytics Buyers Guide evaluates 14 software providers and products across three key analytics areas: production, supply chain and workforce, and use of AI. The guide assesses the following providers: Cloud Software Group, Databricks, dataPARC, Epicor, Google, Incorta, Infor, Lantek, Microsoft, OpenText, Oracle, QAD, SAP, SAS and Sight Machine.
  
  
• The Retail Analytics Buyers Guide evaluates 14 software providers and products across key capabilities, including three analytics areas specific to retail: operational, marketing and workforce and use of AI. The guide assesses the following providers: Buxton, Databricks, Epicor, Incorta, Infor, Microsoft, Nuqleous, o9 Solutions, Oracle, RetailNext, SAP, SAS, Solvoyo and Verkada.
  
  

To view the executive summaries of the research, please select the report below.

To learn more about our Buyers Guide services for enterprises including purchasing the complete research, advising on your software providers, conducting a workshop or performing an assessment, click here.

To learn more about our Buyers Guide services for software providers including purchasing the complete research and charts or performing an assessment, click here.