Campaigns with ISG Research

Use ISG Research content to educate buyers, support demand generation and strengthen campaign performance across the buyer's journey.

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Build engaging campaigns with trusted independent content

ISG Research provides advisory and content services to help boost your marketing and sales efforts. From building a digital experience that tells a story, to filling in gaps to add a sense of authority to campaigns already in motion, our content supplements your campaign, allowing you flexibility to maximize your sales and marketing endeavors. Take a look and see how ISG Research can help you succeed.

Why use our Digital Content

The importance of content marketing: In a crowded space, having digital content that stands out through an effective experience is essential to increase the conversion from top to bottom of the funnel. Using 3rd-party content is not just an opportunity, but crucial to communicate a story that engages buyers into marketing campaigns. By using our independent content, you can:

  • provide your prospects access to data that is relevant to their challenges
  • highlight your company as a valued source of education and insights
  • establish conversations that help your buyers see the full business potential
  • provide value to customers and prospects with engaging digital content

Independent content that is combined with influencer marketing can align your business and products with a trusted brand, creating the engagement your prospects need in order to build trust in your company.

Find the right ISG Research content for every stage

Explore which ISG Research content types support each phase of the buyer’s journey, from early education and awareness through purchase validation and loyalty.

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Epiphany

There’s a problem I may or may not know about.

Explain

Exploration & Awareness

Searching and learning about possible solutions and options.

Help

Interest & Consideration

Building a shortlist and understanding which options fit.

Illuminate

Purchase

Finding explicit reasons to buy and validate decisions.

Appreciate

Loyalty

Continuing to engage customers as business partners.

Analyst Q&A

Direct analyst insight that helps buyers understand challenges, options and decision criteria.

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Buyers Guide Research Rankings

Independent rankings that help buyers compare providers and validate shortlist decisions.

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Buyers Guide Research Report

Research-led guidance that helps buyers understand markets, requirements and solutions.

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eBook

Educational content that introduces key topics, frames challenges and supports solution exploration.

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Events

Live and virtual experiences that connect buyers with expert perspectives and market insights.

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Infographic

Visual content that makes complex concepts, trends and data easier to understand quickly.

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Research Perspective

Analyst perspective that helps buyers evaluate trends, challenges and opportunities.

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Speaking Engagement

Analyst-led participation in events, panels, webinars, podcasts and executive programs.

Explain Help Illuminate
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Videocast

Video-based expert content that communicates insight in a more engaging format.

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Viewpoint

Concise thought framework that helps buyers understand an issue, market or opportunity.

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Webinar

Educational programming that supports deeper exploration and solution evaluation.

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White Paper

Detailed content that supports consideration with deeper explanation, context and guidance.

Help
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