Viewpoints

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for Month: 2022/09
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Debunking the Myths of Data and Analytics

Posted by ISG Software Research on 27 September 2022

Analyst Viewpoint Business analytics doesn’t have to be a mystery, yet there are many myths that persist about how to become a data-driven organization. In the age of disruption, organizations need to have access to all of their data, and they must be able to apply a wide range of timely analytics. To do so can be challenging. The lack of reliable data, control challenges and concerns around... Read More

Topics: Data

Modernize Banks with Events and Messaging

Posted by ISG Software Research on 27 September 2022

Analyst Viewpoint The modernization of cloud computing has introduced new challenges for banks seeking to meet the digital business requirements for innovation and transformation. Doing this is not simple, as many disparate cloud-related technologies and the methods used to interconnect them were designed neither to interoperate easily nor to function in real time and in a secured manner. As... Read More

Topics: banking

A Complete View of the Customer Enables a Better Retail Experience

Posted by ISG Software Research on 26 September 2022

Analyst Viewpoint Today we are in “the age of the customer” and terms such as “customer journeys” and “customer experience” are used in many contexts. However, unlike in the 1990s, it’s now possible for retailers to develop a more complete view and interact with the customer in a personalized manner. Our research finds that most organizations have come to understand that customer engagement and... Read More

Topics: Retail

Optimize the B2B Manufacturing Marketing Recipe

Posted by ISG Software Research on 26 September 2022

Analyst Viewpoint The focus on B2B marketing success has become a significant opportunity in manufacturing organizations to refine the planning, operations and market strategy, enabling performance and readiness at a speed and intelligence previously thought impossible. The methods and processes used must be reexamined and should meet the requirements of business continuity as marketing operates... Read More

Topics: Manufacturing

Subscription Billing for Media and Entertainment

Posted by ISG Software Research on 26 September 2022

Analyst Viewpoint The subscription business model is how media and entertainment organizations have transitioned to provide their digital services to gain a more regular, predictable income stream. However, the subscription model poses challenges, primarily in efficiently handling accounting and billing for subscriptions. Our benchmark research on recurring revenue finds that only one-quarter of... Read More

Topics: Media and Entertainment

Creating a Hospitality Information Supply Chain

Posted by ISG Software Research on 26 September 2022

Analyst Viewpoint Information clearly has value. In the hospitality industry, having the right information accessible to the right people at the right time delivers a competitive advantage, increases operational efficiencies and improves communications, among other benefits. Yet those in hospitality struggle with the analytical systems and processes they rely on to use information optimally. In... Read More

Topics: Hospitality

Thriving in Uncertain Times by Planning with Agility

Posted by ISG Software Research on 16 September 2022

Analyst Viewpoint For the past few years, organizations the world over have been forced to deal with volatile markets and rapidly changing environments caused by an ongoing series of unexpected events. The only certainty facing executives in these times is persistent uncertainty, which puts a premium on being able to react and pivot with agility when any black swan event occurs. Coping... Read More

Topics: Office of Finance