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for Tag: Office Of Revenue
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Navigating the Shift from Sales to Revenue Performance Management (Anaplan) Viewpoint

Posted by Stephen Hurrell on 31 July 2025

Analyst Viewpoint The way enterprises achieve revenue has undergone large-scale changes over the past twenty years as the internet has fundamentally changed marketplaces and given rise to entirely new digital products and services. At the same time, the customer journey has become more complicated to navigate—now spanning multiple channels, touch points and decision-makers with a more cyclical... Read More

Topics: Revenue Performance Management, Office of Revenue, Business & Technologies

The Journey to Revenue Management

Posted by ISG Software Research on 25 April 2023

Analyst Viewpoint Revenue Management and its operational support by way of Revenue Operations is a relatively new concept that reflects the reality of changing business models. The rise of the subscription and usage sales models is a driving factor in the change, along with e-commerce and omnichannel selling. The result is that the traditional emphasis on new business from new customers has now... Read More

Topics: Office of Revenue

Effective Revenue Operations Need Data and Analytics

Posted by ISG Software Research on 03 October 2022

Analyst Viewpoint One of the more significant changes underway in organizations is the shift from a new customer sales focus as the main driver of growth to an equal emphasis on the overall customer experience as a driver of renewal and expansion. Driven by customer demand, more vendors are adopting alternate pricing and revenue models over and above the traditional one-time sales model. For... Read More

Topics: Office of Revenue