Viewpoints

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for Tag: Media And Entertainment
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The Customer Journey in Media and Entertainment

Posted by ISG Software Research on 22 December 2022

Analyst Viewpoint Data is immensely important to the modern focus on the customer experience (CX). But data is more than just some stodgy technical resource. It can be used to generate insights that media and entertainment organizations can use to make better decisions that are grounded in the right context. It enables business leaders to connect the dots and make customer experiences more... Read More

Topics: Media and Entertainment

Subscription Billing for Media and Entertainment

Posted by ISG Software Research on 26 September 2022

Analyst Viewpoint The subscription business model is how media and entertainment organizations have transitioned to provide their digital services to gain a more regular, predictable income stream. However, the subscription model poses challenges, primarily in efficiently handling accounting and billing for subscriptions. Our benchmark research on recurring revenue finds that only one-quarter of... Read More

Topics: Media and Entertainment