Viewpoints

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The Digital Potential of Data Intelligence in Retail

Posted by ISG Software Research on 25 April 2023

Analyst Viewpoint The digital age of data has dramatically transformed organizations by providing the insights that are necessary to confidently make decisions and take action. When applied, this is commonly referred to as Data Intelligence, and it comprises all types of data, from customers, purchases and consumers and from all sources including physical and digital activity aligned to a... Read More

Topics: Retail

Retail Resilience in Digital Commerce

Posted by ISG Software Research on 23 December 2022

Analyst Viewpoint The opportunity exists for retail organizations to improve the digital commerce experience they offer their customers by moving beyond existing, monolithic commerce systems that aren’t designed for today’s needs. Consumers now demand simpler and more personalized digital experiences—especially in consumer products and retail—but limited support exists within legacy approaches to... Read More

Topics: Retail

A Complete View of the Customer Enables a Better Retail Experience

Posted by ISG Software Research on 26 September 2022

Analyst Viewpoint Today we are in “the age of the customer” and terms such as “customer journeys” and “customer experience” are used in many contexts. However, unlike in the 1990s, it’s now possible for retailers to develop a more complete view and interact with the customer in a personalized manner. Our research finds that most organizations have come to understand that customer engagement and... Read More

Topics: Retail