Viewpoints

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for Month: 2023/08
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Financial Technology Innovation Enables Midsize CFO Effectiveness

Posted by ISG Software Research on 30 August 2023

Analyst Viewpoint The Chief Financial Officer of a midsize organization is challenged because their requirements are similar to large enterprises, yet they have fewer resources available. IT innovation enables midsize finance departments with the potential to be more productive. However, achieving the full benefit from these investments requires that CFOs assess the department’s existing... Read More

Topics: Office of Finance

Better Real Estate Insights with External Data

Posted by ISG Software Research on 25 August 2023

Analyst Viewpoint In an ever-changing real estate market, data and economic indicators are essential to formulating financial strategies. External data, therefore, is key. It is used by planning and operations teams to benchmark a firm’s financial or operational performance. It enriches the data an organization collects and analyzes about customers, financial institutions, property managers,... Read More

Topics: real estate

Kinaxis Enhances Supply Chain Planning in a New Era of Trade

Posted by ISG Software Research on 25 August 2023

Analyst Viewpoint A period of increasingly free and open world trade that has characterized the past decades appears to be ending, replaced by a new and more challenging era of international commerce. This will pose a significant challenge to most product companies with international operations. Even as they have honed their ability to balance supply and demand, companies are more vulnerable to... Read More

Topics: Operations & Supply Chain

Why Better Analytics Improves Marketing Performance

Posted by ISG Software Research on 23 August 2023

Analyst Viewpoint Marketing teams succeed or fail based on their ability to assess the needs of their customers. Doing that in an increasingly data-driven environment requires better tools for marketing analysis. Unfortunately for demand generation and marketing analysts, much of that data about their campaigns is hard to access and needs to be manipulated manually. Marketing tech stacks are... Read More

Topics: Marketing