Market Perspectives

Workers and customers are interacting across a variety of channels as cloud digital communications continue to expand with new potential for every organization. Phone, email, text, video and messaging are some of the ways people communicate in, and outside of, an organization. Implementing contemporary technology can improve day-to-day conversations to increase customer satisfaction and decrease...

We are happy to share some insights about Oracle drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Zoho drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Salesforce drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

Ventana Research analysts participate in many meetings throughout the year to learn about software vendors’ plans and product updates. We recently attended a meeting with SugarCRM to learn about its new management and direction. Founded in 2004 as an open-source project, the company has recently focused on becoming a full-service customer relationship management vendor.

We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

The workforce has gone through several major shifts in the past three years. The COVID-19 pandemic led to a transformation from working in an office to often hybrid or totally remote work. In what has been described as the Great Resignation, employees – often feeling unappreciated by their employers – resigned in droves. Organizations have taken several measures to deal with these challenges,...

Many small to midsize manufacturing and product-centric organizations have struggled with the limitations imposed by on-premises platforms designed for an unrelated industry or subvertical. Others try to cobble together processes and data from multiple systems and spreadsheets. While these organizations have many of the same requirements as larger enterprises, resources are not comparable,...

The customer experience (CX) market is made up of a very diverse array of point solutions and suites designed to solve very specific but interlocking problems. They all focus on the difficulty organizations have in communicating effectively with their customers, either in response to customer inquiries or for proactive outreach purposes. Customer contacts have changed a great deal in the last...

The ever-evolving hybrid workforce requires cloud communication tools that meet the needs of digital businesses. This transition has forced organizations to reevaluate existing digital communication services to ensure they meet the demands of today’s workers and customers.

Every year, billions of digital interactions occur online. Artificial intelligence and machine learning become smarter. Organizations find new ways to efficiently handle customers and requests using automated self-service and the underlying technology it runs on: conversational AI. What used to be a niche capability is now at the forefront of today’s chatbot and automated customer service agent....

The corporate workforce has been scattered into all types of work environments, from the comfort of a formal home office to cubicles in a glass building. These new options were inevitably created by the 2019 COVID pandemic. As a result, organizations have struggled to accommodate the digital communications needs of the now-established hybrid workforce to ensure seamless operations and business...

Contact center infrastructure is continuing to shift to the cloud, and with it comes more innovation and more agent capabilities. Increased customer service expectations require faster response through a variety of channels. Agent interactions have also become more complex as automated self-service applications complete most of the simple interactions agents would otherwise support. Plus, agents...

It has been many years since the start of the COVID-19 pandemic and its effects have continued to impact the workforce. And organizations have not only had to deal with changes to their location (on-site, hybrid or fully remote) but also with the changing landscape of the workforce. The Great Resignation has led to greater challenges within organizations in terms of retention and attracting the...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase professional leadership and their use of business applications or technology that contribute to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to...

Even when all workers are based in the same location under the same legal codes, local payroll can be complicated. When you consider the added complications of different states or even countries, the idea of global payroll can seem very complicated, as discussed in a recent perspective.

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s...

Sales leadership and operations teams can ensure their most effective outcomes by properly managing territories, quotas and incentives. In that journey, sales teams struggle to reach their full potential if they do not orchestrate their efforts and optimize every week and month of the year. The need for immediate access to up-to-date information shared by sales professionals, managers, operations...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s...