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Analyst Viewpoint The focus on B2B marketing success has become a significant opportunity in manufacturing organizations to refine the planning, operations and market strategy, enabling performance and readiness at a speed and intelligence previously thought impossible. The methods and processes used must be reexamined and should meet the requirements of business continuity as marketing operates... Read More

Topics: Manufacturing


Analyst Viewpoint The subscription business model is how media and entertainment organizations have transitioned to provide their digital services to gain a more regular, predictable income stream. However, the subscription model poses challenges, primarily in efficiently handling accounting and billing for subscriptions. Our benchmark research on recurring revenue finds that only one-quarter of... Read More

Topics: Media and Entertainment


Analyst Viewpoint Information clearly has value. In the hospitality industry, having the right information accessible to the right people at the right time delivers a competitive advantage, increases operational efficiencies and improves communications, among other benefits. Yet those in hospitality struggle with the analytical systems and processes they rely on to use information optimally. In... Read More

Topics: Hospitality


Analyst Viewpoint For the past few years, organizations the world over have been forced to deal with volatile markets and rapidly changing environments caused by an ongoing series of unexpected events. The only certainty facing executives in these times is persistent uncertainty, which puts a premium on being able to react and pivot with agility when any black swan event occurs. Coping... Read More

Topics: Office of Finance


Analyst Viewpoint Strategic planning has always been difficult. But it is even more so in this age of rapid digital transformation, which frequently introduces disruptive changes. What’s needed, ironically, is a methodical approach to how an organization manages strategic planning to allow for beneficial disruption, balancing finance and operations, engaging existing expertise and factoring in... Read More

Topics: Operations & Supply Chain


Analyst Viewpoint All organizations can improve. Every business entity, regardless of the state of its current performance, can up its productivity and utilize its resources better. Each can do better in the timely completion of tasks that are essential for its daily work agenda and related business activities. The fundamental purpose of work management and supporting tasks is to enable... Read More

Topics: Operations & Supply Chain


Analyst Viewpoint The term “continuous planning” may conjure up images of never-ending meetings in which nothing gets accomplished, but Ventana Research uses it to describe a highly collaborative, action-oriented approach to corporate planning built on frequent, short planning cycles. This style of planning enables organizations to enhance the relevance and accuracy of their plans for three... Read More

Topics: Office of Finance


Analyst Viewpoint The challenges facing tax departments are mounting. Governments worldwide are scrutinizing companies’ reporting more closely in an attempt to raise revenue. In response, corporate boards and executives increasingly are demanding greater visibility into direct (income) tax positions and their implications. Their goal is to oversee the process more closely. They aim to plan more... Read More

Topics: Office of Finance


Analyst Viewpoint Organizations today must continually reassess their human capital management (HCM) strategies and supporting technologies. They must do this both to maximize the value of the workforce but to deliver the best possible employee experience, an objective that has become a top priority across many industries. More specifically, organizations must find an efficient way to utilize all... Read More

Topics: Human Capital Management


Analyst Viewpoint A lot is said and written today about “the age of the customer” and terms such as “customer journeys” and “customer experience” are used in many contexts. However, unlike in the ‘90s, it’s now possible for organizations to develop a more complete view and interact with the customer in a personalized manner. Our benchmark research finds that most organizations (70%) have come to... Read More

Topics: Customer Experience