Viewpoints (9)

Infuse Analytics with AI and Machine Learning

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint Analytics is expanding beyond merely providing historical insights. For decades, analyses have been largely limited to displaying information about what happened in the past. These analyses offer some insight into why things happened but very little information about what should be done in the future. The viewer of the information was expected to know what to do with the... Read More

Topics: Analytics

Optimizing the B2B Marketing Recipe for Success

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint The focus on B2B marketing success has become a significant opportunity to refine the planning, operations and market strategy, enabling performance and agility at a speed and intelligence previously thought impossible. The methods and processes used must be reexamined and should meet the requirements of business continuity as marketing operates in a more virtual and resilient... Read More

Topics: Marketing

Improving the Employee Experience and Internal Mobility for Workforce Agility

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint As operating environments become more fluid and less predictable, it becomes more important to build organizational adaptability and resilience, especially for the leadership team. In such circumstances, human resources and finance departments must collaborate effectively to meet two related challenges: how best to enhance workforce agility and how to eliminate unnecessary... Read More

Topics: Human Capital Management

The New Age of Employee Engagement Technology

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint Organizations must operate with agility to survive and thrive during periods of change and uncertainty. The modern business environment features fluid challenges and opportunities, particularly those related to the workforce and the organization’s strategic business goals and priorities. Changing conditions might also stem from factors internal to the organization, such as... Read More

Topics: Human Capital Management

The Way Forward with RPA

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint Robotic Process Automation (RPA) is a core digital technology for increasing productivity and efficiency, speeding the completion of work, and increasing its quality and controllability. The use of RPA is evolving to include a broader set of more complex automation capabilities, and by infusing intelligent methods and techniques in processes, RPA can be instrumented for very... Read More

Topics: Office of Finance

The Modernization of Video Communications

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations. The demand for engaging and retaining customers continues to place pressure on organizations to be digitally effective in their communications, and video is a key part... Read More

Topics: Digital Technology

Time to Take Another Look at MDM

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint Adoption of cloud and edge computing infrastructure has brought many benefits to organizations of all sizes. It has improved business agility by reducing the need for upfront purchasing, configuration and deployment of infrastructure, and reduced the complexity and cost of data movement by taking data processing closer to where the data is generated. However, this has also... Read More

Topics: Big Data

Five Factors Driving Data-Intensive Information Architectures

Posted by ISG Software Research on 18 July 2022

Analyst Viewpoint Digital transformation is driving organizations to become much more data intensive. Organizations now process information from an increasing number of internal and external sources. There are many more devices generating information, including IoT sensors. The consumerization of IT and the focus on improving customer, partner and workplace experiences requires organizations to... Read More

Topics: Big Data

Job Descriptions: A New Opportunity for HR Technology Innovation

Posted by ISG Software Research on 16 July 2022

Analyst Viewpoint Job descriptions have long served as a foundational element of an HR department’s daily operations. This is largely due to the organization needing a common lens and framework through which to hire, evaluate, develop and compensate employees. And in fact, one of the few items in the HR toolkit that has been able to serve as that lens is job descriptions. In the absence of these... Read More

Topics: Human Capital Management

Get Ready for the New Era of Customer Experience

Posted by ISG Software Research on 16 July 2022

Analyst Viewpoint Organizations had to move quickly to cope with the shock caused by the pandemic in 2020. They had to recreate their operations in remote form, using technology to extend into workers’ homes to stay open. In the process, this revealed that the tools and business practices traditionally used to run contact centers were out of date. Sometimes a way of operating is successful enough... Read More

Topics: Customer Experience