Buyers Guide

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for Tag: Customer Experience Management
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Knowledge Management 2025 Buyers Guide Executive Summary

Posted by Keith Dawson on 03 June 2025

Executive Summary Knowledge Management All enterprises maintain storehouses of knowledge about the business and its activities. ISG Research defines knowledge management (KM) as the practice of using technology to organize information for practical purposes: to create it, store it, keep it current and make it accessible to workers when needed. Knowledge is fundamentally different from data; it is... Read More

Topics: Knowledge Management, Customer Experience Management, Business-focused Software and Services, Customers and CX - Business & Technologies

Customer Journey Management 2025 Buyers Guide Executive Summary

Posted by Keith Dawson on 03 June 2025

Executive Summary Customer Journey Management ISG Research defines Customer Journey Management (CJM) software as a component of broader experience management platforms that allow organizations to design the pathways customers take as they interact with businesses. The underlying metaphor behind managing customer experiences is that of the journey: Customers follow a path through distinct stages,... Read More

Topics: Customer Experience Management, Business-focused Software and Services, Customer Journey Management, Customers and CX - Business & Technologies

Customer Experience Management 2025 Buyers Guide Executive Summary

Posted by Keith Dawson on 03 June 2025

Executive Summary Customer Experience Management Enterprises consistently view customer experience (CX) as an essential component in ensuring continued growth and profitability. The strategies and tools used to improve CX, however, are immensely varied. Businesses usually relegate CX issues to tactical operations departments, where it is rarely the responsibility of one leader to govern and... Read More

Topics: Customer Experience Management, Business-focused Software and Services, Customers and CX - Business & Technologies

CRM Marketing Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Marketing Customer relationship management (CRM) allows marketing departments to engage customers and prospects in the buying process and gain awareness of the enterprise’s products and services. With CRM, marketing has the ability to use information about companies and contacts to design and execute campaigns that enhance customer relationships and enable sales to engage... Read More

Topics: Customer Experience Management, Office of Revenue, Business-focused Software and Services, CRM Marketing

Knowledge Management Buyers Guide

Posted by Keith Dawson on 08 August 2024

Executive Summary Knowledge Management All enterprises maintain storehouses of knowledge about themselves and their activities. Knowledge management is the practice of using technology to organize that information for practical purposes: to create it, store it, keep it current and make it accessible to employees when needed. Knowledge is fundamentally different from data; it is made up of data,... Read More

Topics: Customer Experience, Customer Experience Management, Business-focused Software and Services

Customer Experience Management Buyers Guide Executive Summary 2024

Posted by Keith Dawson on 08 August 2024

Executive Summary Introduction For many organizations, managing the customer experience (CX) has not been a centralized operation nor the responsibility of one leader who governs and optimizes the CX across every channel of interaction. But organizations are now making use of more integrated software and platforms that tie together customer relationship management (CRM) and contact center... Read More

Topics: Customer Experience, Customer Experience Management, Business-focused Software and Services

Customer Journey Management Buyers Guide Executive Summary 2024

Posted by Keith Dawson on 08 August 2024

Executive Summary Customer Journey Management Customer Journey Management (CJM) software is a component of broader experience management platforms that allows organizations to design the pathways that customers take as they interact with businesses. The underlying metaphor behind managing customer experiences is that of the journey: customers follow a path through distinct stages, with different... Read More

Topics: Customer Experience, Customer Experience Management, Business-focused Software and Services