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Executive Summary Knowledge Management All enterprises maintain storehouses of knowledge about the business and its activities. ISG Research defines knowledge management (KM) as the practice of using technology to organize information for practical purposes: to create it, store it, keep it current and make it accessible to workers when needed. Knowledge is fundamentally different from data; it is... Read More

Topics: Knowledge Management, Customer Experience Management, Business-focused Software and Services, Customers and CX - Business & Technologies


Executive Summary Customer Journey Management ISG Research defines Customer Journey Management (CJM) software as a component of broader experience management platforms that allow organizations to design the pathways customers take as they interact with businesses. The underlying metaphor behind managing customer experiences is that of the journey: Customers follow a path through distinct stages,... Read More

Topics: Customer Experience Management, Business-focused Software and Services, Customer Journey Management, Customers and CX - Business & Technologies


Executive Summary Customer Experience Management Enterprises consistently view customer experience (CX) as an essential component in ensuring continued growth and profitability. The strategies and tools used to improve CX, however, are immensely varied. Businesses usually relegate CX issues to tactical operations departments, where it is rarely the responsibility of one leader to govern and... Read More

Topics: Customer Experience Management, Business-focused Software and Services, Customers and CX - Business & Technologies


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