Buyers Guide

Sales Engagement Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Sales Engagement Sales engagement is an essential component that expands beyond customer relationship management (CRM), encompassing all interactions and touchpoints between sales teams and customers throughout the sales process. Its primary aim is to develop and progress opportunities by building strong relationships to effectively advance prospects through the sales and buying... Read More

Topics: sales engagement, Office of Revenue, Business-focused Software and Services

Digital Commerce Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Digital Commerce In Economics 101, a commercial transaction occurs when a buyer and a seller come together and agree that the goods or services being sold meet the needs of the buyer and the offerings of the seller. Essentially, CRM systems aim to facilitate these transactions—or commerce—whether it involves a new sale, a marketing lead or a customer interaction. The goal is to... Read More

Topics: Digital Commerce, Office of Revenue, Business-focused Software and Services

Customer Relationship Management Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Customer Relationship Management Customer Relationship Management (CRM) systems have long served as vital tools for enterprises, helping them gather and manage information about prospective customers, sales activities, customer accounts and post-sale services. These systems are designed to centralize and streamline customer interactions and data points, making them accessible... Read More

Topics: Customer Relationship Management, Office of Revenue, Business-focused Software and Services

CRM Partners Buyers Guide Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Partners Partner relationship management (PRM) helps enterprises support the processes that ensure contracted partners that market, sell and even service are managed in the most effective manner possible. An enterprise’s ability to manage the extension of its business to a third-party is best handled with a dedicated application that can interoperate with other CRM... Read More

Topics: Customer Relationship Management, Office of Revenue, Business-focused Software and Services, CRM Partners

CRM Marketing Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Marketing Customer relationship management (CRM) allows marketing departments to engage customers and prospects in the buying process and gain awareness of the enterprise’s products and services. With CRM, marketing has the ability to use information about companies and contacts to design and execute campaigns that enhance customer relationships and enable sales to engage... Read More

Topics: Customer Experience Management, Office of Revenue, Business-focused Software and Services, CRM Marketing

Revenue Performance Management Buyers Guide 2023

Posted by ISG Software Research on 13 August 2024

Executive Summary Revenue Performance Management In many organizations, the sales department is being superseded by revenue teams. These revenue teams support a super-set of traditional sales functions that include not only those involved in gaining new customers, but also those with an increased focus on customer retention, expansion and cross-sell aimed at existing customers. As organizations... Read More

Topics: Revenue Performance Management, Office of Revenue, Business-focused Software and Services

Subscription Management Buyers Guide Executive Summary

Posted by Stephen Hurrell on 09 August 2024

Executive Summary Subscription Management The era of subscriptions has transformed the way businesses operate and consumers engage with services across every industry. Enterprises are increasingly adopting both a digital approach to selling as well as offering digital products and services that complement physical products. Customers now have the option to purchase through periodic subscription... Read More

Topics: Subscription Management, Office of Revenue, Business-focused Software and Services

B2B Subscription Management Buyers Guide Executive Summary

Posted by Stephen Hurrell on 09 August 2024

Executive Summary B2B Subscription Management The era of subscriptions has transformed the way businesses operate and consumers engage with services across every industry. Enterprises are increasingly adopting both a digital approach to selling as well as offering digital products and services that complement physical products. Customers now have the option to purchase through periodic... Read More

Topics: Subscription Management, Office of Revenue, Business-focused Software and Services

B2C Subscription Management Buyers Guide Executive Summary

Posted by Stephen Hurrell on 09 August 2024

Executive Summary B2C Subscription Management The era of subscriptions has transformed the way businesses operate and consumers engage with services across every industry. Enterprises are increasingly adopting both a digital approach to selling as well as offering digital products and services that complement physical products. Customers now have the option to purchase through periodic... Read More

Topics: Subscription Management, Office of Revenue, Business-focused Software and Services

Subscription Management Platforms Buyers Guide Executive Summary

Posted by Stephen Hurrell on 09 August 2024

Executive Summary Subscription Management Platforms The era of subscriptions has transformed the way businesses operate and consumers engage with services across every industry. Enterprises are increasingly adopting both a digital approach to selling as well as offering digital products and services that complement physical products. Customers now have the option to purchase through periodic... Read More

Topics: Subscription Management, Office of Revenue, Business-focused Software and Services