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Executive Summary Introduction For many organizations, managing the customer experience (CX) has not been a centralized operation nor the responsibility of one leader who governs and optimizes the CX across every channel of interaction. But organizations are now making use of more integrated software and platforms that tie together customer relationship management (CRM) and contact center... Read More

Topics: Customer Experience, Customer Experience Management, Business-focused Software and Services


Executive Summary Customer Journey Management Customer Journey Management (CJM) software is a component of broader experience management platforms that allows organizations to design the pathways that customers take as they interact with businesses. The underlying metaphor behind managing customer experiences is that of the journey: customers follow a path through distinct stages, with different... Read More

Topics: Customer Experience, Customer Experience Management, Business-focused Software and Services


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