Buyers Guide

ISG Buyers Guide Data Management and Operations 2026 Executive Summary

Posted by Matt Aslett on 09 September 2026

Executive Summary Key Takeaways Data management and operations have evolved from established data governance and integration practices into a more agile, automated discipline supporting data production and consumption at scale. Enterprises increasingly need trusted, high-quality, responsive data environments to support BI, generative AI and agentic AI. DataOps, automation, observability,... Read More

ISG Buyers Guide Data Integrity 2026 Executive Summary

Posted by Matt Aslett on 09 September 2026

Executive Summary Key Takeaways Data integrity has evolved from separate governance, data quality and master data management practices into a coordinated discipline for establishing trusted enterprise data. Enterprises increasingly depend on accurate, complete and consistent data to accelerate analytics, BI and AI while meeting privacy and regulatory requirements. AI, GenAI and agentic AI are... Read More

ISG Buyers Guide Data Engineering 2026 Executive Summary

Posted by Matt Aslett on 09 September 2026

Executive Summary Key Takeaways Data engineering has evolved from point-to-point batch integration into a holistic discipline for developing and managing agile data pipelines across distributed environments. Enterprises increasingly require continuous, reliable data processing to support real-time analytics, AI and agentic applications. Flexible integration, DataOps, observability and... Read More

ISG Buyers Guide Data Quality and Data Observability 2026 Executive Summary

Posted by Matt Aslett on 09 September 2026

Executive Summary Key Takeaways Data quality and data observability have evolved into complementary disciplines for establishing and maintaining trust across increasingly complex data environments. Enterprises need to assess data accuracy, freshness and reliability while proactively monitoring pipelines to prevent issues from disrupting analytics and AI. Automation, machine learning, DataOps and... Read More

ISG Buyers Guide Data Intelligence and Data Products 2026 Executive Summary

Posted by Matt Aslett on 09 September 2026

Executive Summary Key Takeaways Data intelligence and data products are evolving from traditional cataloging and project-based data delivery toward governed, reusable assets designed for self-service consumption. Enterprises increasingly need to understand how data is produced, consumed and governed while applying product thinking to improve discoverability, trust and reuse. Knowledge graphs,... Read More

ISG Buyers Guide Contact Centers Emerging Providers 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways Contact center platforms have evolved from reactive, voice-centric systems into cloud-based engagement environments that support distributed operations, digital channels and automation. Enterprises now expect reliable interaction handling and simpler administration without necessarily requiring enterprise-scale CCaaS complexity. Cloud delivery, AI, automation and... Read More

ISG Buyers Guide Healthcare Contact Centers 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways Healthcare contact centers have evolved from hospital switchboards and departmental call queues into centralized patient access operations and increasingly into orchestration layers that connect patient intent with healthcare information, people and processes. Healthcare organizations expect these platforms to improve patient access and service while protecting PHI... Read More

ISG Buyers Guide Customer Interaction Analytics 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways Customer interaction analytics has evolved from contact center reporting and sampled quality monitoring into systems that continuously analyze interactions and trigger operational actions. Enterprises expect analytics to explain customer intent, friction and outcomes while connecting interaction patterns to business performance. AI, GenAI, multimodal models,... Read More

ISG Buyers Guide Contact Centers 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways Contact center platforms have evolved from routing- and efficiency-focused systems into broader customer engagement environments that orchestrate interactions, workflows and operational decisions across the customer journey. Enterprises increasingly expect these platforms to improve customer experience, employee engagement and business performance while supporting... Read More

ISG Buyers Guide AI Self-Service 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways AI self-service has evolved from static help content, IVR and scripted chatbots into an operating layer capable of managing complex conversations and executing customer tasks across channels. Enterprises increasingly expect it to improve resolution and accessibility while reducing costs, preserving context and controlling customer-facing actions. Large language... Read More

ISG Buyers Guide Insurance Contact Centers 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways Insurance contact centers have evolved from standalone service functions into orchestration hubs that coordinate people, applications and decisions across policyholder journeys. Insurers increasingly expect these platforms to balance efficiency with accuracy, empathy and compliance while preserving context across sales, servicing, billing and claims. AI,... Read More

ISG Buyers Guide Workforce Engagement Management 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways Workforce engagement management has evolved from workforce optimization—focused on staffing, cost control and periodic performance measurement—into an integrated operating layer that connects employee operations with customer outcomes. Enterprises now expect WEM to continuously optimize efficiency, quality, compliance and employee experience across hybrid service... Read More

ISG Buyers Guide Retail Contact Centers 2026 Executive Summary

Posted by Keith Dawson on 08 September 2026

Executive Summary Key Takeaways Retail contact centers have evolved from telephone-based support operations into connected engagement environments spanning online, in-store and mobile shopping journeys. Retailers increasingly expect these platforms to improve service while supporting loyalty, retention, revenue growth and customer lifetime value across variable demand. AI-driven personalization,... Read More