Buyers Guide


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Executive Summary Buyers Guide Overview ISG Research has conducted market research for over two decades across vertical industries, business applications, AI and IT. We have designed the ISG Buyers Guide™ to provide a balanced perspective of software providers and products that is rooted in an understanding of business and IT requirements. Utilization of our research methodology and decades of... Read More

Topics: Sales Performance Management (SPM), Revenue Performance Management, Incentive Compensation Management, Office of Revenue - Business Technologies


Executive Summary Sales Performance Management Emerging Providers Emerging providers capture the innovation frontier of the sales performance applications market, where newer entrants and niche providers strive to balance breadth with distinctive approaches to sales organizations. These solutions focused on territories, quotas and incentives often address the same foundational needs as... Read More

Topics: Sales Performance Management, Revenue Performance Management, Office of Revenue - Business Technologies, Emerging Providers


Executive Summary Subscription Platforms The era of subscriptions has fundamentally reshaped how platforms operate and how users engage with them across industries. Platforms are moving beyond traditional ownership models, embracing digital-first strategies and offering digital services that enhance or complement physical products. Users now expect flexible options—whether through subscriptions,... Read More

Topics: Subscription Management, Employees & HCM - Business & Technologies, Subscription Management Platforms, Business & Technologies


Executive Summary Subscription Management The era of subscriptions has fundamentally reshaped how businesses operate and how consumers engage with services across industries. Enterprises are moving beyond traditional ownership models, increasingly embracing digital-first sales strategies and offering digital products that complement physical goods. Customers now expect flexible options, whether... Read More

Topics: Subscription Management, Employees & HCM - Business & Technologies, Business & Technologies


Executive Summary B2B Subscription Management The era of subscriptions has fundamentally reshaped how businesses operate and how consumers engage with services across industries. Enterprises are moving beyond traditional ownership models, increasingly embracing digital-first sales strategies and offering digital products that complement physical goods. Customers now expect flexible options,... Read More

Topics: Subscription Management, Employees & HCM - Business & Technologies, B2B, Business & Technologies


Executive Summary B2C Subscription Management The era of subscriptions has fundamentally changed how consumers access and interact with products and services. Instead of traditional ownership, people now expect flexible options such as subscriptions, pay-per-use or on-demand access, often in combination with physical goods enhanced by digital experiences. Shoppers increasingly prefer to buy... Read More

Topics: Subscription Management, Employees & HCM - Business & Technologies, B2C, Business & Technologies


Executive Summary Subscription Billing The era of subscriptions has fundamentally reshaped billing, changing how businesses operate and how customers expect to engage with products and services. Companies are moving beyond traditional ownership models, adopting digital-first strategies and offering subscription-based access to digital products alongside physical goods. Customers now demand... Read More

Topics: Subscription Billing, Subscription Management, Employees & HCM - Business & Technologies, Business & Technologies


Executive Summary Conversational AI for CX The digital transition to artificial intelligence-enabled (AI) software is transforming enterprises in unprecedented ways. While many AI initiatives in business focus on data processing for analytics and operational efficiency, there is a notable shift with the rise of conversational AI. This advancement goes beyond traditional human-computer... Read More

Topics: communications, Workplace, Digital Business, Conversational AI, CX, Business & Technologies, Platforms, Suites


Executive Summary Conversational AI for Workforce The digital transition to artificial intelligence-enabled (AI) software is transforming enterprises in unprecedented ways. While many AI initiatives in business focus on data processing for analytics and operational efficiency, there is a notable shift with the rise of conversational AI. This advancement goes beyond traditional human-computer... Read More

Topics: communications, Workplace, Digital Business, Conversational AI, Business & Technologies, Platforms, Suites, Workforce


Executive Summary Communication Platforms The need for communication with consumers and customers has evolved dramatically in recent years, transforming how enterprises connect to meet a wide range of needs. Today’s communication platforms, often referred to as CPaaS (Communications Platform as a Service), operate as services with APIs and integrations across the internet and carrier networks,... Read More

Topics: communications, Workplace, Digital Business, Business & Technologies, Collaborative AI, Platforms, Suites


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