Buyers Guide

Incentive Compensation Management 2024 Buyers Guide Executive Summary

Posted by Stephen Hurrell on 20 December 2024

Executive Summary Incentive Compensation Management For almost 20 years, the annual planning exercise at most enterprises has included determining how the sales organization will address the coming year’s incentive plans. The practice of designing and developing plans as well as crediting sales and computing compensation is known as Incentive Compensation Management. Distinct from more typical... Read More

Topics: Revenue Performance Management, Office of Revenue, Business-focused Software and Services, Incentive Compensation Management

CRM Service Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Service Customer relationship management (CRM) allows enterprises to support customers with purchased products or services. Customer service is a critical component of any CRM suite. These service applications should provide a unified approach to managing and tracking interactions and support customer service agent operations digitally or in the field. ISG defines CRM... Read More

Topics: Office of Revenue, Business-focused Software and Services, CRM Service

Sales Engagement Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Sales Engagement Sales engagement is an essential component that expands beyond customer relationship management (CRM), encompassing all interactions and touchpoints between sales teams and customers throughout the sales process. Its primary aim is to develop and progress opportunities by building strong relationships to effectively advance prospects through the sales and buying... Read More

Topics: sales engagement, Office of Revenue, Business-focused Software and Services

Digital Commerce Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Digital Commerce In Economics 101, a commercial transaction occurs when a buyer and a seller come together and agree that the goods or services being sold meet the needs of the buyer and the offerings of the seller. Essentially, CRM systems aim to facilitate these transactions—or commerce—whether it involves a new sale, a marketing lead or a customer interaction. The goal is to... Read More

Topics: Digital Commerce, Office of Revenue, Business-focused Software and Services

Customer Relationship Management Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Customer Relationship Management Customer Relationship Management (CRM) systems have long served as vital tools for enterprises, helping them gather and manage information about prospective customers, sales activities, customer accounts and post-sale services. These systems are designed to centralize and streamline customer interactions and data points, making them accessible... Read More

Topics: Customer Relationship Management, Office of Revenue, Business-focused Software and Services

CRM Sales Buyers Guide Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Sales Customer relationship management (CRM) allows sales management and sellers to utilize the tools in what has historically been called salesforce automation (SFA) and remains a critical component of modern CRM systems. As the digital transformation of businesses continues to evolve, CRM systems have become more sophisticated, providing sales teams with advanced tools and... Read More

Topics: Customer Relationship Management, Business-focused Software and Services, CRM Sales

CRM Platform Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Platform CRM platforms are a comprehensive technology designed to facilitate and optimize interactions between an enterprise and its customers throughout the entire customer lifecycle. CRM platforms give enterprises the flexibility to integrate applications such as marketing, sales and service, along with the support of digital commerce and the operations and management of... Read More

Topics: Customer Relationship Management, Business-focused Software and Services, CRM Platforms

CRM Partners Buyers Guide Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Partners Partner relationship management (PRM) helps enterprises support the processes that ensure contracted partners that market, sell and even service are managed in the most effective manner possible. An enterprise’s ability to manage the extension of its business to a third-party is best handled with a dedicated application that can interoperate with other CRM... Read More

Topics: Customer Relationship Management, Office of Revenue, Business-focused Software and Services, CRM Partners

CRM Marketing Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Marketing Customer relationship management (CRM) allows marketing departments to engage customers and prospects in the buying process and gain awareness of the enterprise’s products and services. With CRM, marketing has the ability to use information about companies and contacts to design and execute campaigns that enhance customer relationships and enable sales to engage... Read More

Topics: Customer Experience Management, Office of Revenue, Business-focused Software and Services, CRM Marketing

Contact Center Basic Buyers Guide 2024 Executive Summary

Posted by Keith Dawson on 30 September 2024

Executive Summary Contact Center Basic The market for contact center technology is changing to accommodate a broader set of functions and a wider range of software providers offering novel ways of deploying and configuring the tools. Even though many people refer to this market as “CCaaS,” or contact center as a service, the reality is that more than half of seats worldwide are still thought to... Read More

Topics: Customer Experience, Contact Center, Business-focused Software and Services