Market Perspectives

Economic uncertainty has organizations focused on sustained, profitable growth. Ensuring profitability is more complex, however, with mixed-revenue models like subscriptions and usage-based offers. Omnichannel selling brings different costs, and margin is typically examined as a post-sale event when it’s too late to influence profit.

Organizations that have a distributed, remote and hybrid workforce are expected to adapt to a faster pace in completing tasks and resources that are ever changing in availability. With priorities for projects constantly changing and workers transferring to different organizations, it is critical to provide an accessible and productive work experience. A clear and adaptable work plan with defined...

The past few years have seen major changes in how organizations try to attract new talent. Previously, organizations would place advertisements in a newspaper, but with the rise of the internet, businesses have more options than ever to reach candidates. Unfortunately, with so many job boards and advertising channels, qualified candidates might miss relevant ads. This has created an opportunity...

We are happy to share some insights about Redis drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about DataStax drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Precisely drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Neo4j drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about HubSpot drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Cockroach Labs drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Alvaria drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

Long a leader in subscription management, Zuora has been deliberately targeting larger enterprise customers over the past couple of years with a more complete offering. Adding to the ability to scale to serve the enterprise market, Zuora has also built robust support for hybrid revenue models, reflecting the desire of organizations to enable mixed-revenue models that accommodate one-time,...

We are happy to share some insights about Snowflake drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Qualtrics drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about EDB drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Cisco drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

Artificial intelligence is increasingly being integrated into software applications related to the contact center and customer support. Its development is changing many of the operational processes around self-service, agent management and interaction analytics. AI has tremendous versatility, and new use cases continue to emerge as the technology improves. AI and machine learning have become...

We are happy to share some insights about PingCAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Freshworks drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about SingleStore drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Amdocs drawn from our latest Value Index research, the 2023 Ventana Research Value Index: Customer Experience Management, which assesses how well vendors’ offerings meet buyers’ requirements.