Market Perspectives

We are happy to share some insights about Gotransverse drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Salesforce drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Certinia, formerly FinancialForce, drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about Oracle drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

We are happy to share some insights about BillingPlatform drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

PROS is an award-winning provider of artificial intelligence-powered pricing and revenue management software applications. The PROS platform is designed to help organizations optimize pricing and revenue management capabilities. The platform uses AI and machine learning to analyze large amounts of data and provide businesses with insights into pricing trends, customer behavior and market...

Economic uncertainty has organizations focused on sustained, profitable growth. Ensuring profitability is more complex, however, with mixed-revenue models like subscriptions and usage-based offers. Omnichannel selling brings different costs, and margin is typically examined as a post-sale event when it’s too late to influence profit.

Long a leader in subscription management, Zuora has been deliberately targeting larger enterprise customers over the past couple of years with a more complete offering. Adding to the ability to scale to serve the enterprise market, Zuora has also built robust support for hybrid revenue models, reflecting the desire of organizations to enable mixed-revenue models that accommodate one-time,...

In today's market, businesses are facing increased competition and pressure to grow revenue. This is especially true for organizations operating in industries that have been disrupted by technology, such as media, entertainment, retail and travel. In this environment, it is essential for businesses to have a clear understanding of revenue streams and be able to quickly and effectively adjust...

Ventana Research analysts participate in many meetings throughout the year to learn about software vendors’ plans and product updates. We recently attended a meeting with SugarCRM to learn about its new management and direction. Founded in 2004 as an open-source project, the company has recently focused on becoming a full-service customer relationship management vendor.

Sales leadership and operations teams can ensure their most effective outcomes by properly managing territories, quotas and incentives. In that journey, sales teams struggle to reach their full potential if they do not orchestrate their efforts and optimize every week and month of the year. The need for immediate access to up-to-date information shared by sales professionals, managers, operations...

The 15th annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Awards showcase professional leadership and their use of business applications or technology that led to improved organizational efficiency, productivity and performance. These leaders and pioneers have contributed to their organization’s...

While the billing software provider market is well-established and mature, a new breed of vendors has emerged. These applications address billing but, more importantly, enable organizations to adopt advanced digital business models, maximizing existing investments in front- and back-office systems.

The current sales cycle software space is one of complexity. Business-to-business sales across all industries are becoming more complex and require more care in their management. The rise of the subscription economy is one example contributing to this complexity. Buyers are not just buying one product at a time, but rather could be buying multiple products over different periods of time, with...

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes. Assessing vendors and utilizing technology for optimization and innovation is the foundation for digital transformation, and our chief research officer asserts that by 2025, over one-half of organizations will...