Buyers Guide

GenAI Analytics Buyers Guide 2024 Executive Summary

Posted by David Menninger on 10 December 2024

Executive Summary GenAI Analytics For decades, enterprises have focused on using analytics and data software—or business intelligence—to improve operations. Software providers have made dramatic improvements in BI products by incorporating highly interactive visualizations and the ability to quickly process and display very large volumes of data. However, the quest to make analytics accessible to... Read More

Topics: IT and Technology-focused Software and Services, Analytics and Data, GenAI Analytics

Mobile Analytics Buyers Guide 2024 Executive Summary

Posted by David Menninger on 10 December 2024

Executive Summary Mobile Analytics The processes and technology of the mobile analytics software industry play an instrumental role in enabling an enterprise’s business units and IT organization to optimize data in both tactical and strategic ways. To accomplish this, enterprises must provide technology to access the data, generate and apply insights from analytics, communicate the results and... Read More

Topics: Mobile Analytics, IT and Technology-focused Software and Services, Analytics and Data

CRM Service Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Service Customer relationship management (CRM) allows enterprises to support customers with purchased products or services. Customer service is a critical component of any CRM suite. These service applications should provide a unified approach to managing and tracking interactions and support customer service agent operations digitally or in the field. ISG defines CRM... Read More

Topics: Office of Revenue, Business-focused Software and Services, CRM Service

Sales Engagement Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Sales Engagement Sales engagement is an essential component that expands beyond customer relationship management (CRM), encompassing all interactions and touchpoints between sales teams and customers throughout the sales process. Its primary aim is to develop and progress opportunities by building strong relationships to effectively advance prospects through the sales and buying... Read More

Topics: sales engagement, Office of Revenue, Business-focused Software and Services

Digital Commerce Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Digital Commerce In Economics 101, a commercial transaction occurs when a buyer and a seller come together and agree that the goods or services being sold meet the needs of the buyer and the offerings of the seller. Essentially, CRM systems aim to facilitate these transactions—or commerce—whether it involves a new sale, a marketing lead or a customer interaction. The goal is to... Read More

Topics: Digital Commerce, Office of Revenue, Business-focused Software and Services

Customer Relationship Management Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary Customer Relationship Management Customer Relationship Management (CRM) systems have long served as vital tools for enterprises, helping them gather and manage information about prospective customers, sales activities, customer accounts and post-sale services. These systems are designed to centralize and streamline customer interactions and data points, making them accessible... Read More

Topics: Customer Relationship Management, Office of Revenue, Business-focused Software and Services

CRM Sales Buyers Guide Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Sales Customer relationship management (CRM) allows sales management and sellers to utilize the tools in what has historically been called salesforce automation (SFA) and remains a critical component of modern CRM systems. As the digital transformation of businesses continues to evolve, CRM systems have become more sophisticated, providing sales teams with advanced tools and... Read More

Topics: Customer Relationship Management, Business-focused Software and Services, CRM Sales

CRM Platform Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Platform CRM platforms are a comprehensive technology designed to facilitate and optimize interactions between an enterprise and its customers throughout the entire customer lifecycle. CRM platforms give enterprises the flexibility to integrate applications such as marketing, sales and service, along with the support of digital commerce and the operations and management of... Read More

Topics: Customer Relationship Management, Business-focused Software and Services, CRM Platforms

CRM Partners Buyers Guide Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Partners Partner relationship management (PRM) helps enterprises support the processes that ensure contracted partners that market, sell and even service are managed in the most effective manner possible. An enterprise’s ability to manage the extension of its business to a third-party is best handled with a dedicated application that can interoperate with other CRM... Read More

Topics: Customer Relationship Management, Office of Revenue, Business-focused Software and Services, CRM Partners

CRM Marketing Buyers Guide 2024 Executive Summary

Posted by Stephen Hurrell on 24 October 2024

Executive Summary CRM Marketing Customer relationship management (CRM) allows marketing departments to engage customers and prospects in the buying process and gain awareness of the enterprise’s products and services. With CRM, marketing has the ability to use information about companies and contacts to design and execute campaigns that enhance customer relationships and enable sales to engage... Read More

Topics: Customer Experience Management, Office of Revenue, Business-focused Software and Services, CRM Marketing