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Executive Summary Mobile Analytics The processes and technology of the mobile analytics software industry play an instrumental role in enabling an organization’s business units and IT to optimally utilize data in both tactical and strategic ways. To accomplish this, organizations must provide technology that can access the data, generate and apply insights from analytics, communicate the results... Read More

Topics: IT and Technology-focused Software and Services, Analytics and Data


Executive Summary Data for the Enterprise Data Operations (DataOps) is a methodology focused on the delivery of agile business intelligence (BI) and data science through the automation and orchestration of data integration and processing pipelines, incorporating improved data reliability and integrity via data monitoring and observability. DataOps has been part of the lexicon of the data market... Read More

Topics: Analytics and Data


Data Observability The need to monitor the pipelines and processes in data-processing and analytics environments has driven the emergence of a new category of software: data observability. Data observability software provides an environment for monitoring the quality and reliability of data used for analytics and governance projects. Inspired by the observability platforms that provide an... Read More

Topics: IT and Technology-focused Software and Services, Analytics and Data


Executive Summary Business Planning The purpose of business planning is not simply to create a plan — it is to make better decisions. Planning and budgeting software should make the process faster, more agile, less burdensome and more intelligent so that managers can make better decisions more consistently. Since the early 2000s, Ventana Research has advocated using a dedicated application to... Read More

Topics: Office of Finance, Business-focused Software and Services


Executive Summary Mobile Analytics The processes and technology of the mobile analytics software industry play an instrumental role in enabling an organization’s business units and IT to optimally utilize data in both tactical and strategic ways. To accomplish this, organizations must provide technology that can access the data, generate and apply insights from analytics, communicate the results... Read More

Topics: IT and Technology-focused Software and Services, Analytics and Data


Product Experience Management Products and services are the foundation of every organization, regardless of its industry or size. In a black-swan event, demand for a product may spike or dip, so in these situations it is of the essence that products get the attention they deserve as they are marketed, sold, serviced and enhanced with innovations. In challenging times, a “customer-first” mentality... Read More

Topics: Marketing, Business-focused Software and Services


Executive Summary Augmented Analytics For decades, organizations have been improving and expanding the way they use analytics and data software, commonly referred to as business intelligence (BI), to improve their operations. Vendors have made dramatic improvements to BI products with highly interactive visualizations and the ability to process and display very large volumes of data quickly.... Read More

Topics: IT and Technology-focused Software and Services, Analytics and Data


Executive Summary Analytics and Data The processes and technology of the analytics and data software industry continue to play an instrumental role in enabling an organization’s business units and IT to optimally utilize data in both tactical and strategic ways. To accomplish this, organizations must provide technology that can access the data, generate and apply insights from analytics,... Read More

Topics: IT and Technology-focused Software and Services, Analytics and Data


Executive Summary Data Platforms Data platforms provide an environment for organizing and managing the storage, processing, analysis, and presentation of data across an enterprise. Data platforms play a critical role in operational efficiency, supporting and enabling operational applications that are used to run the business, as well as analytic applications that are used to evaluate the... Read More

Topics: Data Platforms, IT and Technology-focused Software and Services, Analytics and Data


Executive Summary Revenue Performance Management In many organizations, the sales department is being superseded by revenue teams. These revenue teams support a super-set of traditional sales functions that include not only those involved in gaining new customers, but also those with an increased focus on customer retention, expansion and cross-sell aimed at existing customers. As organizations... Read More

Topics: Revenue Performance Management, Office of Revenue, Business-focused Software and Services


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