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Executive Summary Agentic and Generative AI As artificial intelligence (AI) continues to evolve, there is an increasing need for it to move beyond merely providing scores or recommendations to going further and taking actionable steps. While scores and recommendations offer valuable insights, they often require decision-makers to translate the data into effective strategies. As enterprises invest... Read More

Topics: Generative AI, AI Platforms, AI & Technologies, Agentic AI


Executive Summary Sales and Operations Planning ISG Software Research defines sales and operations planning (S&OP) as a management process designed to align an enterprise’s sales and marketing objectives with its operating environment while respecting financial constraints. The operating environment includes production and distribution assets and capabilities as well as its supplier ecosystem.... Read More

Topics: Supply Chain Planning, Operations & Supply Chain, Sales and Operations Planning, Business-focused Software and Services


Executive Summary Supply Chain Planning ISG Software Research defines supply chain planning (SCP) as the business discipline of coordinating the future supply of materials and services used in the creation of specific products and services with the expected demand for them. The purpose of planning is to optimize the flow of goods and materials with related services from suppliers to customers.... Read More

Topics: Supply Chain Planning, Operations & Supply Chain, Business-focused Software and Services


Executive Summary Midsize Supply Chain Planning Arguably the biggest business impact from technology advances over the past two decades has been on helping midsize enterprises improve their performance. These organizations have the same requirements as larger ones but have fewer resources to address those needs. This is especially true for midsize enterprises because, until recently, the... Read More

Topics: Supply Chain Planning, Operations & Supply Chain, Midsize, Business-focused Software and Services


Executive Summary Knowledge Management All enterprises maintain storehouses of knowledge about the business and its activities. ISG Research defines knowledge management (KM) as the practice of using technology to organize information for practical purposes: to create it, store it, keep it current and make it accessible to workers when needed. Knowledge is fundamentally different from data; it is... Read More

Topics: Knowledge Management, Customer Experience Management, Business-focused Software and Services, Customers and CX - Business & Technologies


Executive Summary Customer Journey Management ISG Research defines Customer Journey Management (CJM) software as a component of broader experience management platforms that allow organizations to design the pathways customers take as they interact with businesses. The underlying metaphor behind managing customer experiences is that of the journey: Customers follow a path through distinct stages,... Read More

Topics: Customer Experience Management, Business-focused Software and Services, Customer Journey Management, Customers and CX - Business & Technologies


Executive Summary Customer Experience Management Enterprises consistently view customer experience (CX) as an essential component in ensuring continued growth and profitability. The strategies and tools used to improve CX, however, are immensely varied. Businesses usually relegate CX issues to tactical operations departments, where it is rarely the responsibility of one leader to govern and... Read More

Topics: Customer Experience Management, Business-focused Software and Services, Customers and CX - Business & Technologies


Executive Summary Streaming Data Messaging and event processing enables enterprises to capture information related to business events and communicate it to any dependent application, device or system. Although messaging and event processing can trigger specific actions in response to events, the ability of an enterprise to make real-time business decisions is enhanced through the processing of... Read More

Topics: Analytics, Data, AI, Streaming Data, Real-Time Data


Executive Summary Streaming Analytics In theory, data-driven enterprises stand to gain a competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. As all enterprises strive to be data-driven, however, making a higher proportion of decisions based on data is no longer enough to differentiate. The winners will... Read More

Topics: Analytics, Data, AI, Streaming Analytics, Real-Time Data


Executive Summary Messaging and Event Processing The starting point for a real-time data strategy is the ability to capture and communicate information related to business events as they occur. As applications and devices record events, enterprises must capture the relevant information and ensure it is conveyed to any dependent applications, devices or systems to trigger required actions. ISG... Read More

Topics: Analytics, Data, AI, Real-Time Data, Messaging, Event Processing


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