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Executive Summary CRM Platform CRM platforms are a comprehensive technology designed to facilitate and optimize interactions between an enterprise and its customers throughout the entire customer lifecycle. CRM platforms give enterprises the flexibility to integrate applications such as marketing, sales and service, along with the support of digital commerce and the operations and management of... Read More

Topics: Customer Relationship Management, Business-focused Software and Services, CRM Platforms


Executive Summary CRM Partners Partner relationship management (PRM) helps enterprises support the processes that ensure contracted partners that market, sell and even service are managed in the most effective manner possible. An enterprise’s ability to manage the extension of its business to a third-party is best handled with a dedicated application that can interoperate with other CRM... Read More

Topics: Customer Relationship Management, Office of Revenue, Business-focused Software and Services, CRM Partners


Executive Summary CRM Marketing Customer relationship management (CRM) allows marketing departments to engage customers and prospects in the buying process and gain awareness of the enterprise’s products and services. With CRM, marketing has the ability to use information about companies and contacts to design and execute campaigns that enhance customer relationships and enable sales to engage... Read More

Topics: Customer Experience Management, Office of Revenue, Business-focused Software and Services, CRM Marketing


Executive Summary Process Discovery and Mining Enterprises face a perfect storm of challenges and opportunities. The pace of digital transformation, coupled with increasing customer expectations for personalized experiences, has applied pressure on enterprises to innovate and optimize. Simultaneously, the rapid expansion of data from diverse sources presents an opportunity for insight-driven... Read More

Topics: Digital Technology, IT and Technology-focused Software and Services, Process Discovery and Mining


Executive Summary Process Automation Platforms Enterprises face a perfect storm of challenges and opportunities. The pace of digital transformation, coupled with increasing customer expectations for personalized experiences, has applied pressure on enterprises to innovate and optimize. Simultaneously, the rapid expansion of data from diverse sources presents an opportunity for insight-driven... Read More

Topics: Digital Technology, IT and Technology-focused Software and Services, Process Automation Platforms


Executive Summary Intelligent Document Processing Enterprises face a perfect storm of challenges and opportunities. The pace of digital transformation, coupled with increasing customer expectations for personalized experiences, has applied pressure on enterprises to innovate and optimize. Simultaneously, the rapid expansion of data from diverse sources presents an opportunity for insight-driven... Read More

Topics: Digital Technology, IT and Technology-focused Software and Services, Intelligent Document Processing


Executive Summary Intelligent Automation Enterprises face a perfect storm of challenges and opportunities. The pace of digital transformation, coupled with increasing customer expectations for personalized experiences, has applied pressure on enterprises to innovate and optimize. Simultaneously, the rapid expansion of data from diverse sources presents an opportunity for insight-driven... Read More

Topics: Digital Technology, Intelligent Automation, IT and Technology-focused Software and Services


Executive Summary Conversational Automation Enterprises face a perfect storm of challenges and opportunities. The pace of digital transformation, coupled with increasing customer expectations for personalized experiences, has applied pressure on enterprises to innovate and optimize. Simultaneously, the rapid expansion of data from diverse sources presents an opportunity for insight-driven... Read More

Topics: Digital Technology, IT and Technology-focused Software and Services, Conversational Automation


Executive Summary Contact Center Basic The market for contact center technology is changing to accommodate a broader set of functions and a wider range of software providers offering novel ways of deploying and configuring the tools. Even though many people refer to this market as “CCaaS,” or contact center as a service, the reality is that more than half of seats worldwide are still thought to... Read More

Topics: Customer Experience, Contact Center, Business-focused Software and Services


Executive Summary Contact Center Advanced Contact center technology has evolved from its roots in call handling into a more sophisticated suite of interlocking applications that serve a series of enterprise functions. In the process, the market for software available for contact centers has become more complex for buyers to navigate. To effectively evaluate the tools on offer, it is useful to... Read More

Topics: Customer Experience, Contact Center, Business-focused Software and Services


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