Market Perspectives

IT asset management (ITAM) is shifting from periodic inventory maintenance toward continuous lifecycle governance as enterprises manage hardware, software, virtual, cloud and mobile assets across distributed environments. Ivanti positions Ivanti Neurons for ITAM as a configurable ITAM application that consolidates asset data and tracks, configures and manages assets through the full lifecycle....

Avature is an enterprise recruiting infrastructure for organizations with hiring models that are too complex for conventional applicant tracking systems (ATS). The market is shifting away from applicant tracking as the primary recruiting control point.

Genesys is an enterprise customer experience (CX) operating platform anchored in contact center execution. Over time, it has evolved beyond conventional interaction routing, with its strategic value increasingly centered on orchestrating how customer issues move between artificial intelligence (AI) and human agents. This positions Genesys as a platform for service transformation rather than...

CallMiner is a conversation intelligence specialist, not the creator of a broad customer experience (CX) suite. It converts customer conversations into operational evidence that service leaders can use to improve quality and determine where automation should take over. The market is moving beyond feedback collection because enterprises need to know what is happening inside real interactions, not...