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                  Analyst Perspectives

                  Microsoft Accepts LinkedIn Connection: Will it Matter?

                  Posted by ISG Software Research on 18 June 2016

                  For some people in sales and marketing who struggle to meet their quarterly targets, the blockbuster announcement that Microsoft will buy LinkedIn for US$26.2 billion may seem like a midyear holiday present: a digital business Rolodex filled with new global connections that can make the task of generating revenue dramatically easier. Problem is, sales leaders and revenue-focused marketers worth their weight already know everything there is to know about their target audience, and they’re taking...

                  Read More

                  Topics: Sales Performance, Social Media, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Uncategorized, Microsoft, LinkedIn, CMO, Sales
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                  • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

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