Analyst Perspectives

Envision has carved out a slice of the workforce optimization market by offering its suite of products as cloud-based services. In addition to core products such as interaction recording, quality assurance, workforce management, training, coaching and agent analytics, it offers speech and desktop analytics and customer feedback management through surveys and our part of my research agenda. Our last Value Index shows that this is a highly competitive market, and my benchmark research on ...

Paxata, a new data and analytics software provider says it wants to address one of the most pressing challenges facing today’s analyst performing analytics: simplifying data preparation. This trend toward simplification is well aligned with the market’s desire for improving usability, which our benchmark research into Next-Generation Business Intelligence shows is a primary buying consideration in two-thirds (64%) of companies. This trend is driving significant adoption of...

I am not comfortable with the term “gamification” used in the context of business applications. It sounds as if employees are officially allowed to play games while working and thus take their attention away from the task at hand, which in a contact center is serving customers. So I was skeptical when Uptivity recently wanted to brief me about gamification capabilities it recently announced for its suite of workforce optimization products. I was doubtful that gamification will help companies in...

Ventana Research recently released our Value Index on Workforce Management for 2014. We define workforce management as the set of processes by which organizations manage their hourly and salaried employees to maximize productivity. It involves not only tracking time worked and providing compensation for it but also aligning that work to the objectives of the organization and to the individual employee’s needs. Our Value Indexes are informed by more than a decade of analysis of how well...

Our benchmark research shows that analytics is the top business technology innovation priority; 39% of organizations rank it first. This is no surprise as new information sources and new technologies in data processing, storage, networking, databases and analytic software are combining to offer capabilities for using information never before possible. For businesses, the analytic priority is heightened by intense competition on several fronts; they need to know as much as possible about...

Much has happened for SuccessFactors in the past year as it became more a part of SAP, which acquired it in 2012. One of the most notable changes was the departure of its founder, Lars Delgaard, who set the culture of the company, and the selection of Shawn Price as president. The changes in leadership have come as SuccessFactors shifts away from its position in “business execution” software toward a HR and talent management suite, which aligns it more with what SAP has. (For background, see my...

In 2013 we continued to see change in the contact center, customer service and customer experience markets: Consumers’ communication habits continued to evolve, more business units outside the traditional contact center became involved in handling interactions, software vendors continued to come up with new technologies, and cloud computing, mobility, big data, collaboration, social media and analytics all had a big impact on the ways users access and consume software. Many of these trends...

Verint recently announced a definitive agreement to acquire KANA Software. Its goal, in the words of the press release, is to “transform the way organizations engage with their customers.” Customer engagement and customer experience management have become the topics of many conversations in my research area, so I wanted to understand the substance behind this move.

I recently wrote that Infor aims to reinvent business applications and its new developments make it a vendor to watch. I was therefore intrigued to have a demonstration of its latest marketing products, Infor Epiphany and Infor Orbis Marketing Resource Management. These are grouped on its website under customer relationship management, and I don’t usually spend much time on this category of products since for my research it is too inwardly focused and doesn’t impact the customer experience a...

I have written lately about how digital customers change customer engagement. It’s no surprise that at the heart of this change, as well as many others that impact business, is the Internet. Along with smart mobile devices, the Internet has changed the ways consumers engage with each other and businesses. In buying products and services, digital customers prefer to research them on the Internet, then buy online or at a store. They expect all activities to happen fast, perhaps in real time....