At the SAP Global Influencer Summit (Twitter #SAPSummit) that I just assessed the company addressed, among many other things, its SAP CRM vision and recent advances. SAP has shifted its focus from standard customer relationship management (CRM) to the customer lines of business where professionals increasingly see that the enterprise customer experience should span channels and processes in...
Read MoreTopics: SAP, Customer Experience, Operational Performance, Analytics, Business Performance, CIO, Customer & Contact Center, Enterprise Software, CRM