ISG Software Research Analyst Perspectives

Customer Engagement in 2014: Agenda for Delivering Best Customer Experience

Posted by ISG Research on 15 January 2014

In 2013 we continued to see change in the contact center, customer service and customer experience markets: Consumers’ communication habits continued to evolve, more business units outside the traditional contact center became involved in handling interactions, software vendors continued to come up with new technologies, and cloud computing, mobility, big data, collaboration, social media and...

Topics: Sales Performance, Social Media, Customer Analytics, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Mobile Apps, Self-service, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Collaboration, Customer & Contact Center, Customer Service, Location Intelligence, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Force Optimization

Verint Doubles Down on Customer Engagement with Acquisition of KANA

Posted by ISG Research on 10 January 2014

Verint recently announced a definitive agreement to acquire KANA Software. Its goal, in the words of the press release, is to “transform the way organizations engage with their customers.” Customer engagement and customer experience management have become the topics of many conversations in my research area, so I wanted to understand the substance behind this move.

Topics: Social Media, Customer Analytics, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Mobile Apps, Self-service, Analytics, Business Collaboration, Cloud Computing, Collaboration, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Workforce Force Optimization

Infor Makes Customer Experience Management Simpler for Marketing

Posted by ISG Research on 27 December 2013

I recently wrote that Infor aims to reinvent business applications and its new developments make it a vendor to watch. I was therefore intrigued to have a demonstration of its latest marketing products, Infor Epiphany and Infor Orbis Marketing Resource Management. These are grouped on its website under customer relationship management, and I don’t usually spend much time on this category of...

Topics: Social Media, Customer Experience, Social CRM, Cloud Computing, Collaboration, Customer Service, Uncategorized, Call Center, Contact Center, CRM

Aria Makes Billing Simple for Recurring Revenue

Posted by ISG Research on 18 December 2013

I have written lately about how digital customers change customer engagement. It’s no surprise that at the heart of this change, as well as many others that impact business, is the Internet. Along with smart mobile devices, the Internet has changed the ways consumers engage with each other and businesses. In buying products and services, digital customers prefer to research them on the Internet,...

Topics: Sales Performance, Social Media, Customer Analytics, Customer Experience, Social CRM, Self-service, Operational Performance, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, CRM

Companies Struggle to Engage with Customers Digitally

Posted by ISG Research on 11 December 2013

If you stop to compare communication preferences of the past to those of today, you can’t fail to notice some major changes, especially in younger generations. Talking on the phone – fixed or mobile – is in decline, as many people now prefer text messaging, chat and social media. We rely on the Internet to search for websites, run mobile apps and use social media. We watch less TV in real time,...

Topics: Big Data, Sales Performance, Social Media, Customer Analytics, Customer Experience, Speech Analytics, Operational Performance, Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Failure in Agent Workforce Optimization Adoption Plagues Customer Interaction

Posted by ISG Research on 05 December 2013

Ventana Research defines workforce optimization as a set of processes and technology for customer agents that include interaction (call) recording, quality monitoring, workforce management, training and coaching, compensation management and analytics. My benchmark research into next-generation workforce optimization set out to discover the people, processes, information and systems companies are...

Topics: Sales Performance, Social Media, Customer Experience, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Financial Performance, Call Center, Contact Center, Contact Center Analytics

No Need to Dream of Customer Engagement at Dreamforce

Posted by ISG Research on 19 November 2013

I recently wrote how the recent U.K.-based Call Centre Expo showed that companies have shifted priorities for deployment systems from on-premises infrastructures to cloud-based systems and that as a consequence vendors had shifted focus from workforce optimization to cloud-based multichannel interaction management. Confirming this trend, as salesforce.com Dreamforce event at least 10 such vendors...

Topics: Big Data, Social Media, Customer Analytics, Customer Experience, Speech Analytics, Analytics, Business Collaboration, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Companies Need to Reconcile Customer Interaction Priorities

Posted by ISG Research on 16 November 2013

Today companies handle an increasing number of customer interactions and they do this through a greater number and variety of communication channels, and by using more employees that are dispersed throughout the organization. Managing the pool of agents in a contact center has always proved a complex task and this is made more complex as interactions are now handled by most lines of business...

Topics: Big Data, Customer Analytics, Customer Experience, Customer Feedback Management, Speech Analytics, Self-service, Operational Performance, Analytics, Business Collaboration, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Infor Aims to Reinvent Business Applications

Posted by ISG Research on 06 November 2013

Infor is a vendor I haven’t covered much in the past, but after attending the recent Infor on the Road day in the U.K. that is about to change. I viewed Infor as basically a CRM vendor, and I don’t believe such systems have much impact on customer engagement and the customer experience. Indeed if you view Infor website’s product page, it features several product categories focused on internal...

Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Customer Analytics, Customer Experience, Speech Analytics, Operational Performance, Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Financial Performance, Workforce Performance, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Zeacom Communication Center 7.0 Modernizes the Agent Desktop

Posted by ISG Research on 01 November 2013

When I last reviewed contact center vendor Zeacom it was in the process of being acquired by Enghouse Interactive, with its primary goal being a more global presence. At the time Zeacom’s main selling points were support for multiple channels of communication and integration with Lync, Microsoft’s unified communications software. Now the acquisition is complete (although Zeacom still seems to...

Topics: Big Data, Customer Experience, Operational Performance, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics

IBM Social Business Bets on Key Application and Technologies

Posted by ISG Research on 24 October 2013

I recently attended an IBM event about its new social business products and services. I was skeptical at first: I have seen another vendor’s “social enterprise” come and go, and although companies need to address customer use of social media, I don’t think “social” is the path businesses should take; it is more to do with collaboration. However, I quickly learned that IBM sees things rather...

Topics: Big Data, Customer Analytics, Customer Experience, Customer Feedback Management, Speech Analytics, Self-service, Operational Performance, Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Financial Performance, Workforce Performance, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Key Insights from Call Centre Expo 2013

Posted by ISG Research on 11 October 2013

Two years ago I wrote about communications in the cloud taking over the annual U.K. contact center event Call Centre Expo. Now that dominance is almost complete. At one point at this year’s event I was standing at the center of the show floor and without taking a step I spotted 11 vendors all offering some form of communications in the cloud. This term includes all the systems that manage the...

Topics: Big Data, Social Media, Customer Analytics, Customer Experience, Customer Feedback Management, Speech Analytics, Analytics, Business Analytics, Business Collaboration, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Verint Utilizes Voice and Feedback to Advance Employees and Customer Satisfaction

Posted by ISG Research on 02 October 2013

Verint has been a major player in the workforce optimization and voice of the customer (VoC) feedback markets for several years. As I noted in a previous analysis, its major challenges stem from the fact that its product portfolio has come about largely through a series of acquisitions, which has led to integration and user interface issues. Verint has been steadily addressing these by taking an ...

Topics: Customer Analytics, Customer Experience, Customer Feedback Management, Speech Analytics, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, Text Analytics

Nexidia Advances Customer Interaction Analytics

Posted by ISG Research on 26 September 2013

Nexidia is best known as a vendor of speech analytics. It was one of the first in this market, and a key differentiator is that its product uses phonetics to identify words and phrases embedded in recordings of phone calls. This capability has the advantage over standard word and phrase spotting because users don’t have to create a dictionary of words they want to spot. Thus the software can...

Topics: Big Data, Customer Analytics, Customer Experience, Speech Analytics, Analytics, Business Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

ResponseTek Goes Mobile for Customer Insight

Posted by ISG Research on 21 September 2013

ResponseTek is a well-established player in the marketing and customer feedback markets. It has four products that cover market research, customer feedback, knowledge management and media monitoring, that enable companies to capture comments made on public sites, typically social media-based. Its customer feedback products support creation, collection and analysis of feedback through multiple...

Topics: Customer Analytics, Customer Experience, Customer Feedback Management, Speech Analytics, Self-service, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, Text Analytics

The Real Truth on Agent Performance and Workforce Optimization

Posted by ISG Research on 19 September 2013

Ventana Research believes that in today’s highly competitive markets the most important factor is the customer experience, or to be more precise, the way agents handle customer interactions and their outcomes from the perspectives of both customers and businesses. Our research on the contact center in the cloud shows that to reach customers organizations are deploying channels of interaction...

Topics: Big Data, Customer Experience, Analytics, Business Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics

CallCopy Brings Insights to Agent Performance through Analytics

Posted by ISG Research on 17 September 2013

In my last review of CallCopy I wrote that it was moving further from its origin as a call recording vendor by expanding its product range to include workflow optimization applications such as quality monitoring, workforce management, coaching, agent-related analytics, customer satisfaction survey management and capture of non-voice interactions. During a recent briefing I learned that CallCopy...

Topics: Big Data, Customer Analytics, Customer Experience, Speech Analytics, Analytics, Business Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Enkata Launches Action Center for Optimizing Employee Performance

Posted by ISG Research on 09 September 2013

Enkata, as I wrote not long ago is continuing to expand the range and capabilities of its products for optimizing employee actions while maintaining a firm foothold in analytics for the contact center and agents. Its latest release, Action Center, maintains this position with a focus on improving employee performance.

Topics: Customer Analytics, Customer Experience, Speech Analytics, Enkata, Operational Performance, Analytics, Business Analytics, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, Desktop Analytics, Text Analytics

Corvisa Cloud Provides Communications Management in the Cloud

Posted by ISG Research on 05 September 2013

Our benchmark research on the contact center in the cloud shows that today organizations have to support more channels of interaction with their customers in order to provide superior customer service. This places pressure on companies to find systems that provide integrated management of communications channels at affordable prices, are easily managed and accessible with the skills their...

Topics: Salesforce.com, Customer Analytics, Customer Experience, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Corvisa Cloud

Ventana Research Technology Innovation Awards Are More Than Cool

Posted by Mark Smith on 31 August 2013

In the realm of technology that matters for business and IT, our firm as part of our responsibility continually assesses the latest technology and how it can impact organizations’ efficiency and effectiveness. Our benchmark research in technology innovation found that 87% of participants indicated the importance of increasing the organization’s value through technology innovation. Every year we...

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