ISG Software Research Analyst Perspectives

Calabrio Brings VoC to Larger CX Potential

Posted by Keith Dawson on 14 October 2021

Tools for contact center agent management have changed considerably in the past few years. The suite of software applications has grown from those that perform core functions in scheduling and quality control to include more advanced solutions for agent guidance, integrated desktops, and workflow and automation design. One area of intense investment by vendors has been analytics, specifically for... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

The Transformation of Account-Based Marketing for Revenue Optimization

Posted by Keith Dawson on 29 September 2021

Account-based marketing (ABM) serves as a model for how a complex manual activity can be improved and automated. That does not mean it always goes well. ABM is a practice that many B2B marketers swear by, but it can be very difficult to get a technology-enhanced ABM program up and running. ABM is a method of identifying B2B targets for marketing communications and outreach based on specific... Read More

Topics: Marketing, Marketing Performance Management, Product Information Management, Digital Marketing, intelligent marketing, Digital Experience Platform

The Pandemic Heightens Need for Agent Management

Posted by Keith Dawson on 24 September 2021

The primary effect of the pandemic on agent/workforce management beginning in 2020 was a rush to re-site and re-equip contact centers and agents. This was achieved with a surprising speed and smoothness industrywide. But once achieved on a “temporary” or “emergency” basis, it became clear that this shift was going to be semi-permanent. Even if the majority of the agent population moves back into... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Uniphore Automates Intelligent Conversations

Posted by Keith Dawson on 16 September 2021

Customer support operations increasingly rely on automation and complex workflow processes to reduce costs and improve experiences. Automation also allows organizations to make their service processes richer, incorporating information and staff from back offices, for example, or embedding conversational tools into contact center processes. Uniphore is a technology provider that focuses on using... Read More

Topics: Customer Experience, embedded analytics, Analytics, Contact Center, natural language processing, agent management, Process Mining, Streaming Analytics, AI and Machine Learning

Dialpad Stresses the Unity of UCaaS and CCaaS

Posted by Keith Dawson on 25 August 2021

Dialpad provides contact center and business phone services, a market that is in transition due to a convergence of technologies and business conditions. Although Contact Center as a Service and Unified Communications as a Service are designed in a similar way, they have always served different functions and purposes and been pitched to separate buyers. While UCaaS improves and streamlines... Read More

Topics: Customer Experience, Voice of the Customer, Analytics, Collaboration, Contact Center, natural language processing, agent management, AI and Machine Learning

Reltio Earns Marketing Digital Innovation Award for 2021

Posted by Keith Dawson on 12 August 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has... Read More

Topics: Voice of the Customer, Collaboration, Data Governance, Data Preparation, Information Management, Data, Product Information Management, Digital Marketing, Digital Commerce, blockchain, data lakes, intelligent marketing

Field Service Transformation for CX Differentiation

Posted by Keith Dawson on 10 August 2021

Field service is one element of the service-delivery process that an organization must get right or risk alienating important customers and causing friction in the relationship. The customer experience is directly affected by the timeliness, speed and accuracy of on-site work. Consequences of poor performance can hurt revenue, particularly in B2B situations where failures may cause expensive... Read More

Topics: Customer Experience, Marketing, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management

ServiceNow Earns Customer Experience Digital Innovation Award for 2021

Posted by Keith Dawson on 06 August 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has... Read More

Topics: Customer Experience, Voice of the Customer, Product Information Management, Digital Commerce, Subscription Management, agent management

Are DXPs Really Needed in a CX World?

Posted by Keith Dawson on 20 July 2021

Customer experience (CX) tools are going through a transition, from piecemeal applications designed to solve narrowly defined problems, to broader suites with integrated functionality. This is occurring along multiple fronts in CX. Software for managing inbound interactions and customer issues is being gathered into CX suites sometimes described as Customer Experience Management (CEM). On the... Read More

Topics: Customer Experience, Marketing, Voice of the Customer, Product Information Management, Digital Marketing, Digital Commerce, intelligent marketing

ServiceNow Brings Customer Workflows with Automation and Intelligence

Posted by Keith Dawson on 20 July 2021

Customer Service & Support (CSS) is a software segment that provides tools for tracking and resolving customer problems, primarily through contact centers. The segment has been mature for decades but today is reinvigorated by a new emphasis on workflows and automation. Vendors, like ServiceNow, have been innovative in developing new technologies for managing self-service and field service, and... Read More

Topics: Customer Experience, Voice of the Customer, Analytics, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management, AI and Machine Learning

CX Suites Focus on Managing Customer Experiences

Posted by Keith Dawson on 14 July 2021

When we speak of the “customer experience,” we are really referring to the results of a broad spectrum of activities that collectively we describe as a journey or a lifecycle. In the past, how we spoke about customers was largely determined by the limited view of what transpired during short, contact center interactions. Customer experience (CX) evolved as a way to incorporate more facets of... Read More

Topics: Customer Experience, Marketing, Voice of the Customer, Contact Center, Product Information Management, Digital Marketing, Digital Commerce, Subscription Management, agent management, intelligent marketing

Twilio is Vendor of Merit in Contact Center in the Cloud Value Index

Posted by Keith Dawson on 08 July 2021

We are happy to share some insights about Twilio drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. We published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address buyers’ requirements for... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Amazon has Merit in the Contact Center in the Cloud Value Index

Posted by Keith Dawson on 07 July 2021

We are happy to share some insights about Amazon drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. We published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address buyers’ requirements for... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Vonage has Merit for Contact Center in the Cloud

Posted by Keith Dawson on 05 July 2021

We are happy to share some insights about Vonage drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Enghouse Altitude Rated with Assurance in Contact Center Value Index

Posted by Keith Dawson on 03 July 2021

We are happy to share some insights about Altitude, now part of Enghouse, drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

RingCentral Brings Merit to Market for Contact Center in the Cloud

Posted by Keith Dawson on 02 July 2021

We are happy to share some insights about RingCentral drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

8x8 Provides Assurance in Contact Center in the Cloud Value Index

Posted by Keith Dawson on 30 June 2021

We are happy to share some insights about 8x8 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address buyers’... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Five9 is Innovative in the 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on 29 June 2021

We are happy to share some insights about Five9 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address buyers’... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Aspect has Assurance in 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on 24 June 2021

We are happy to share some insights about Aspect drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Cisco is Innovative in 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on 23 June 2021

We are happy to share some insights about Cisco drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Contact Center in the Cloud 2021, the distillation of a year of market and product research efforts. It is an assessment of how well vendors’ offerings will address buyers’... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, agent management