Analyst Perspectives

Customer Service and Support (CSS) software is about more than case tracking and trouble tickets. Many organizations view the service call as an opportunity to solidify a positive customer relationship and perhaps enhance the loyalty and value of the customer. That has propelled interest in the emphasis on workflows and automation that now/currently drives CSS, particularly when it comes to...

I first wrote about a new era of trade a few years ago to make the point that the period of optimizing supply chains for the lowest cost was over, and that companies needed to redesign them to achieve greater resiliency. That observation proved correct. Now we are hearing about “the end of globalization,” a hyperbolic phrase describing the effects of ongoing changes to the international political...

Organizations have been using data virtualization to collect and integrate data from various sources, and in different formats, to create a single source of truth without redundancy or overlap, thus improving and accelerating decision-making giving them a competitive advantage in the market. Our research shows that data virtualization is popular in the big data world. One-quarter (27%) of...

I recently wrote about the importance of data pipelines and the role they play in transporting data between the stages of data processing and analytics. Healthy data pipelines are necessary to ensure data is integrated and processed in the sequence required to generate business intelligence. The concept of the data pipeline is nothing new of course, but it is becoming increasingly important as...

Data governance is an issue that impacts all organizations large and small, new and old, in every industry, and every region of the world. Data governance ensures that an organization’s data can be cataloged, trusted and protected, improving business processes to accelerate analytics initiatives and support compliance with regulatory requirements. Not all data governance initiatives will be...

Although the bulk of contact center seats are still served by on-premises equipment, there appears to be a consensus that the cloud is better suited to delivering a successful, omnichannel customer experience, and that most new contact center deployments will be run on cloud-computing platforms.

I recently described the growing level of interest in data mesh which provides an organizational and cultural approach to data ownership, access and governance that facilitates distributed data processing. As I stated in my Analyst Perspective, data mesh is not a product that can be acquired or even a technical architecture that can be built. Adopting the data mesh approach is dependent on people...

How payments are effected is an afterthought to many involved in a transaction, but flaws in this process can be a source of pain and frustration for those in the back office, especially in accounting and treasury. To improve the way payments are handled in business-to-business transactions, the once ubiquitous paper checks are giving way to electronic payments. This category includes credit,...

Ventana Research is happy to share insights gleaned from the latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2022 Revenue Performance Management (RPM) Value Index is the distillation of a year of market and product research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the...

I have written previously that the world of data and analytics will become more and more centered around real-time, streaming data. Data is created constantly and increasingly is being collected simultaneously. Technology advances now enable organizations to process and analyze information as it is being collected to respond in real time to opportunities and threats. Not all use cases require...

As organizations shift focus to a broader definition of sales that includes all sources of revenue, vendors are also pivoting to include “revenue” as part of promotional messaging. But it’s my view that just changing your message or description does not necessarily deliver the capabilities and product experiences customers need to successfully plan, execute and achieve revenue targets and...

The term "corporate spend" usually refers to the incidental but still significant outlays organizations make to support operations. Especially in nonmanufacturing industries, purchases of indirect goods and business services – such as computers, office supplies, furniture and services – as well as travel and entertainment can represent a significant percentage of total costs. Technology has...

Data mesh is the latest trend to grip the data and analytics sector. The term has been rapidly adopted by numerous vendors — as well as a growing number of organizations —as a means of embracing distributed data processing. Understanding and adopting data mesh remains a challenge, however. Data mesh is not a product that can be acquired, or even a technical architecture that can be built. It is...

Ventana Research defines subscription management as the processes and technology needed to manage the subscriber experience from the first digital touch to the continuous modifications of orders for services and billing. Effective subscription management requires a new generation of applications designed to manage the life cycle of subscriptions and provide subscribers with the experiences they...

Today’s contact center agents find themselves handling increasingly more complex interactions due to changes in consumer demand, advances in self-service and the proliferation of digital contact channels. This added complexity requires continuous agent support for successful customer experience outcomes. Intelligent software can reduce agent workload and improve customer interactions by picking...

For years, maybe decades, we have heard about the struggles between IT and line-of-business functions. In this perspective, we will look at some of the data from our Analytics and Data Benchmark Research about the roles of IT and line-of-business teams in analytics and data processes. We will also look at some of the disconnects between these two groups. And, by looking at how organizations are...

Ventana Research recently published the results of our Business Planning Value Index Research and I commented on its connection to our emphasis on using software to unify planning processes across an enterprise to improve performance. Since 2007, we have advocated what we call Integrated Business Planning (IBP): a high-participation, collaborative, action-oriented approach to planning and...

Despite widespread and increasing use of the cloud for data and analytics workloads, it has become clear in recent years that, for most organizations, a proportion of data-processing workloads will remain on-premises in centralized data centers or distributed-edge processing infrastructure. As we recently noted, as compute and storage are distributed across a hybrid and multi-cloud architecture,...

Digital Transformation. The Subscription Economy. Omni-Channel Selling. Customer Centric. These are all terms used to label trends and events that are changing the way business is being conducted, a change that has accelerated due to recent events. Regardless of the terminology, there is no doubt that the way vendors and buyers are interacting, whether B2C or B2B, is different today for many...

The technology underpinning customer experience (CX) is a hodgepodge of tools that have been developed for niche use cases and then expanded to fill broader roles. Examples include the old (CRM, help desk software and speech analytics) and the new (customer data platforms and conversational AI). This is because CX is a set of very specialized processes that happen in different parts of the...