ISG Software Research Analyst Perspectives (36)

Data Observability is Key to Ensuring Healthy Data Pipelines

Posted by Matt Aslett on 22 February 2022

I recently described the emergence of hydroanalytic data platforms, outlining how the processes involved in generating energy from a lake or reservoir were analogous to those required to generate intelligence from a data lake. I explained how structured data processing and analytics acceleration capabilities are the equivalent of turbines, generators and transformers in a hydroelectric power...

Progress for AI in Office of Finance Applications

Posted by Robert Kugel on 18 February 2022

The use of artificial intelligence (AI) using machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide vendors an important source of differentiation to achieve a competitive advantage in what are today very mature software categories. I assert that by 2025, almost all Office of...

Good Data Governance Improves Business Processes

Posted by David Menninger on 17 February 2022

Many organizations invest in data governance out of concern over misuse of data or potential data breaches. These are important considerations and valid aspects of data governance programs. However, good data governance also has positive impacts on organizations. For example, I have previously written about the valuable connection between the use of data catalogs and satisfaction with an...

Top Trends in VoC Analytics

Posted by Keith Dawson on 16 February 2022

A formal Voice of the Customer (VoC) program is a necessity for any organization that wants to grow its customer base and differentiate from its competitors. Unfortunately, many organizations have not updated their notion of “formal” in quite a few years.

Incorta Unifies Data Processing to Accelerate Analytics & BI

Posted by Matt Aslett on 16 February 2022

As I stated when joining Ventana Research, the socioeconomic impacts of the pandemic and its aftereffects have highlighted more than ever the differences between organizations that can turn data into insights and are agile enough to act upon it and those that are incapable of seeing or responding to the need for change. Data-driven organizations stand to gain competitive advantage, responding...

Xactly Advances Support for Revenue Performance Management

Posted by Stephen Hurrell on 15 February 2022

Revenue performance management and the role of revenue operations is moving to the forefront of sales organizations, aligning departments around a single view of the business with shared revenue targets and goals. This facilitates the needs of the sales department as well as customer experience, marketing and renewals. The concept of RevOps does not yet have a widely shared common definition...

The Value Index for Business Planning Classifies and Rates Vendors

Posted by Robert Kugel on 14 February 2022

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Business Planning 2022 is the distillation of a year of market and product research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect real-world criteria...

Hybrid Data Processing Use Cases

Posted by Matt Aslett on 11 February 2022

I recently described how the data platforms landscape will remain divided between analytic and operational workloads for the foreseeable future. Analytic data platforms are designed to store, manage, process and analyze data, enabling organizations to maximize data to operate with greater efficiency, while operational data platforms are designed to store, manage and process data to support...

Business Planning Software Unifies Siloed Planning

Posted by Robert Kugel on 11 February 2022

Having just completed the 2022 Ventana Research Value Index for Business Planning, I want to share some of my observations about the business planning software market and how it has advanced as an important part of our market coverage for almost two decades. Dedicated applications for planning and budgeting have been around since the 1980s and are, therefore, quite mature, with robust features...

AtScale Universal Semantic Layer Democratizes and Scales Analytics

Posted by David Menninger on 10 February 2022

Organizations of all sizes are dealing with exponentially increasing data volume and data sources, which creates challenges such as siloed information, increased technical complexities across various systems and slow reporting of important business metrics. Migrating to the cloud does not solve the problems associated with performing analytics and business intelligence on data stored in disparate...

The Office of Finance Market Agenda for 2022: Effectiveness and Profits

Posted by Robert Kugel on 09 February 2022

Ventana Research recently announced its 2022 Market Agenda for the Office of Finance, continuing the guidance we have offered since 2003 on the practical use of technology for the finance and accounting department. Our insights and best practices aim to enable organizations to operate with agility and resiliency, improving performance and delivering greater value as a strategic partner.

The 2022 Market Agenda for Office of Revenue: New Performance Priority

Posted by Stephen Hurrell on 08 February 2022

Ventana Research recently announced its 2022 Market Agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers and their associated operations teams are experts in their respective fields but may not have the guidance needed to...

The Workforce Management Value Index Assesses Technology Vendors

Posted by Mark Smith on 07 February 2022

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Workforce Management 2022 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that...

The 2022 Market Agenda for Marketing: A Digital Experience Revolution

Posted by Keith Dawson on 04 February 2022

Ventana Research recently announced its 2022 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.

Workforce Management Software Brings Automation and Intelligence

Posted by Mark Smith on 03 February 2022

Workforce management processes and activities, a major focus of investment and optimization efforts for decades, have undergone a huge transformation in recent years. In our view, this is mostly a function of two significant trends: the explosion of technology innovation associated with the use of artificial intelligence, machine learning and embedded analytics in many areas of a business...

The 2022 Market Agenda for Analytics: Enabling Actions and Effective Insights

Posted by David Menninger on 03 February 2022

Ventana Research recently announced its 2022 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.

2022 Market Agenda: Increasing Supply Chain Agility and Resilience

Posted by Robert Kugel on 02 February 2022

Ventana Research recently announced its 2022 research agenda for Operations and Supply Chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value from business technology and improve outcomes.

The 2022 Market Agenda for CX: Enabling Resilience in Experiences

Posted by Keith Dawson on 02 February 2022

Ventana Research recently announced its Market Agenda in the expertise area of Customer Experience. For the past several years, many organizations have found it challenging to provide excellent customer experiences in the face of drastic technology changes and the ongoing pandemic. These challenges have highlighted for many decision-makers how strategic CX can be in differentiating from...

Human Capital Management Market Agenda: Readiness and Resilience

Posted by Mark Smith on 01 February 2022

Ventana Research recently announced its 2022 Market Agenda for Human Capital Management, continuing the guidance we’ve offered for two decades to help organizations derive maximum potential from workforce- and people-related technology investments and initiatives. In crafting this Market Agenda, we focused on three critical themes top-of-mind for both HCM vendors and buyers: Organizational...

Managing Data Effectively in 2022: Ventana Research Market Agenda

Posted by Matt Aslett on 01 February 2022

Ventana Research recently announced its 2022 Market Agenda for Data, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value and improve business outcomes.