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Revenue Management: The Opportunity for Innovation and Optimization

Posted by Stephen Hurrell on 15 March 2021
With modern enterprises adopting and expanding their digital business with subscription and usage business, organizations need to think beyond the primacy of sales as their source of business success. A sustained customer experience is key, representing an organizational and cultural shift from the traditional emphasis on new sales to an equally important focus on customer retention and... Read More

Topics: Sales, Marketing, Analytics, Product Information Management, Sales Performance Management, Financial Performance Management, Price and Revenue Management, Digital Commerce, Subscription Management

The New Verint: Experiences and Engagement with Customers

Posted by Keith Dawson on 12 March 2021
Verint has recently separated into two companies, one of which is a dedicated provider of software focused on customer engagement and will keep the Verint name. (The other is called Cognyte and focused on security analytics.) There are many reasons for the split but key among them is a long-term change in how organizations procure software designed to engage customers and handle interactions... Read More

Topics: Customer Experience, Voice of the Customer, Analytics, Contact Center, agent management

HR Technology in M&As: The Tipping Point Has Arrived

Posted by ISG Research on 09 March 2021
Simply defined, an “HR-M&A lifecycle” is the sequence of critical workforce and HR-related activities and decisions that span due diligence through business integration after an M&A event is announced. Until recently, these potentially game-changing events were not the province or focus of HR technology offerings. This is due in part to HCM systems that, historically, were designed primarily to... Read More

Topics: Human Capital Management, Workforce Management, Total Compensation Management, employee experience

The One HCM System Imperative to Put People First

Posted by ISG Research on 05 March 2021
Even the most casual observer of HR Technology trends and associated vendor marketing themes will have noticed that the notion of “putting people first” has become ubiquitous as a way for vendors to distinguish themselves. This has become a double-edged sword. Customers ultimately benefit from the intense competition to add functionality that supports this claim, resulting in richer and more... Read More

Topics: Human Capital Management, Workforce Management, Total Compensation Management, employee experience

SAP Service Cloud Bridges the Contact Center and the Back Office

Posted by Keith Dawson on 04 March 2021
The contact center is still, for most businesses, where customer experience is designed, delivered and measured. And as we might expect, customer experience (CX) tools are migrating from where they started point solutions based on narrow functions into broader suites that encompass multi-departmental functions and reach across customer journeys. The goal is to provide more consistency across... Read More

Topics: Customer Experience, Marketing, Voice of the Customer, Contact Center, Digital Commerce, Enterprise Resource Planning, agent management

Oracle Sales has Priority on Engagement and AI

Posted by Stephen Hurrell on 03 March 2021
The current pandemic has disrupted many of the traditional sales methods used by field-sales organizations to engage, and sell to, buyers. In an effort to provide help, many vendors have recently announced new features that focus less on the management of sales organizations and more on tools to help salespeople sell. This has been coupled with a renewed interest in using data to help with the... Read More

Topics: Sales, Analytics, Data, Product Information Management, Sales Performance Management (SPM), Digital Technology, sales enablement, AI and Machine Learning

The Office of Finance Market Agenda for 2021: Accelerating Adoption of Digital Technology

Posted by Robert Kugel on 28 February 2021
Ventana Research recently announced its 2021 market agenda for the Office of Finance, continuing the guidance we’ve offered since 2003 on the practical use of technology for the finance and accounting department. Our insights and best practices aim to enable organizations to operate with agility and resiliency, improving performance and delivering greater value as a strategic partner. We craft... Read More

Topics: Office of Finance, enterprise profitability management, Business Intelligence, Collaboration, Business Planning, Financial Performance Management, ERP and Continuous Accounting, Revenue, blockchain, robotic finance, Predictive Planning, virtual audit, AI and Machine Learning, virtual close, lease and tax accounting

The Potential of Marketing in 2021: The Market Agenda

Posted by Keith Dawson on 27 February 2021
Ventana Research recently announced its 2021 market agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief Marketing Officers are under pressure to spearhead technology investments that better align marketing experiences with their brand and optimize... Read More

Topics: Marketing, Marketing Performance Management, Digital Marketing, intelligent marketing, Digital Experience Platform

The 2021 Human Capital Management Market Agenda: Enriching the Employee Experience

Posted by ISG Research on 26 February 2021
Ventana Research recently announced its 2021 research agenda for Human Capital Management, continuing the guidance we’ve offered for two decades to help organizations derive maximum value from workforce-related technology investments and initiatives. In crafting this research agenda, we focused on three critical themes top-of-mind for both HCM vendors and buyers: Organizational agility and... Read More

Topics: HCM, Workforce Management, Total Compensation Management, employee experience

The Operations and Supply Chain Market Agenda for 2021: Increasing Agility and Resilience of the Supply Chain

Posted by Robert Kugel on 26 February 2021
Ventana Research recently announced its 2021 research agenda for Operations and Supply Chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value from business technology and improve outcomes. A new generation of innovative digital technology can help organizations optimize operations, aligning customer demand with fulfillment... Read More

Topics: Continuous Planning, Product Information Management, Price and Revenue Management, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, work experience management

Data in 2021: Ventana Research Market Agenda

Posted by David Menninger on 26 February 2021
Ventana Research recently announced its 2021 Market Agenda for data, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value and improve business outcomes. Data volumes continue to grow while data latency requirements continue to shrink. Meanwhile, virtually every organization is confronting a need for good data governance which we assert will be... Read More

Topics: Data Governance, Data Preparation, Information Management, Data, data lakes, Streaming Data, data operations, Event Data, Data catalog, Event Streams, Event Stream Processing

The 2021 Market Agenda for Office of Sales: The Revolution for Revenue

Posted by Stephen Hurrell on 25 February 2021
Ventana Research recently announced its 2021 research agenda for the Office of Sales, continuing the guidance we’ve offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look... Read More

Topics: Sales, Analytics, Financial Performance, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, Machine Conversational Computing, Office of Revenue, AI and Machine Learning

The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times

Posted by Mark Smith on 25 February 2021
I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operation during any type of disruption. Digital technology is a business necessity as clearly found in 2020, required to enable... Read More

Topics: Big Data, Analytics, Cloud Computing, Internet of Things, Digital Technology, Robotic Process Automation, blockchain, Conversational Computing, mobile computing, extended reality, AI and Machine Learning

Digital Business Market Agenda for 2021 and Beyond

Posted by Mark Smith on 24 February 2021
With the announcement of Ventana Research market agenda, a new expertise in Digital Business has been launched, I will outline the areas of focus that provide insights to organizations that can be used to optimize technology, increase agility and organizational readiness. We are proud to provide expertise on digital effectiveness through our research and insights on trends and best practices.... Read More

Topics: Performance Management, Governance, Business Continuity, Risk, Digital transformation, Experience Management, Digital Communications

The 2021 Market Agenda for Customer Experience: Achieving Excellence in Engagement

Posted by Keith Dawson on 24 February 2021
Ventana Research recently announced its 2021 market agenda in the expertise area of Customer Experience. Most organizations have some degree of focus on managing how they interact with their customers, but it is often a disjointed and constrained process. Developing an effective customer experience has become an investment priority in recent years as organizations increasingly recognize the... Read More

Topics: Sales, Customer Experience, Marketing, Voice of the Customer, Analytics, Customer Service, Contact Center, Workforce Management, Digital Marketing, Digital Commerce, agent management, AI and Machine Learning

The 2021 Market Agenda for Analytics: Converting Data Into Insights

Posted by David Menninger on 24 February 2021
Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes. It’s been exciting to follow innovations in the analytics market, but for businesses, it can be challenging to stay on top of these changes and find ways to... Read More

Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, Process Mining, Streaming Analytics, AI and Machine Learning

Profitability Management: A CFO Priority to Gain Competitive Advantage

Posted by Robert Kugel on 22 February 2021
Profitability management produces a sustainable competitive advantage but by 2025 only one-third of companies will have implemented a profitability management initiative, explains Ventana Research SVP and Research Director Robert Kugel. This brief video shows why FP&A organizations must be part of a profitability management approach to pricing and costing. Read More

Topics: FP&A, Office of Finance, Sales Operations, CFO, Profitability, Price and Revenue Management

The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Posted by Mark Smith on 17 February 2021
Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with any external party. Each year, we proudly formulate our market agenda that is not biased by clients or the technology industry, focusing on education... Read More

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Office of Revenue

Use Software for More Effective Tax Management

Posted by Robert Kugel on 10 February 2021
The post-pandemic world will see much returned to normal, but there will also be change. For businesses that faced shutdowns, these changes will include higher taxes to pay for the costs of mitigating the economic impact, and the loss of tax revenue. In addition to imposing higher tax rates, some governments will strive to raise revenue by accelerating their adoption of digital technologies to... Read More

Topics: Office of Finance, Financial Performance Management, ERP and Continuous Accounting, Revenue, robotic finance, lease and tax accounting

How to Take Advantage of AI/ML Today

Posted by David Menninger on 08 February 2021
The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze. Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. Organizations are realizing the value that AI/ML provides and there are now millions of professionals with AI or ML in their title or... Read More

Topics: Sales, Customer Experience, Marketing, Analytics, Business Intelligence, Data Preparation, Digital Technology, AI and Machine Learning

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