ISG Software Research Analyst Perspectives

Microsoft Azure: Cloud Computing for Data and Analytics

Posted by David Menninger on 17 March 2021

Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed. Cloud computing and storage approaches provide enterprises with various capabilities to store and process their data in third-party data centers. The advent of data platforms previously discussed here are essential for... Read More

Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Data, AI and Machine Learning, Microsoft Azure

Revenue Management: The Opportunity for Innovation and Optimization

Posted by Stephen Hurrell on 15 March 2021

With modern enterprises adopting and expanding their digital business with subscription and usage business, organizations need to think beyond the primacy of sales as their source of business success. A sustained customer experience is key, representing an organizational and cultural shift from the traditional emphasis on new sales to an equally important focus on customer retention and... Read More

Topics: Sales, Marketing, Analytics, Product Information Management, Sales Performance Management, Financial Performance Management, Price and Revenue Management, Digital Commerce, Subscription Management

The New Verint: Experiences and Engagement with Customers

Posted by Keith Dawson on 12 March 2021

Verint has recently separated into two companies, one of which is a dedicated provider of software focused on customer engagement and will keep the Verint name. (The other is called Cognyte and focused on security analytics.) There are many reasons for the split but key among them is a long-term change in how organizations procure software designed to engage customers and handle interactions... Read More

Topics: Customer Experience, Voice of the Customer, Analytics, Contact Center, agent management

Oracle Sales has Priority on Engagement and AI

Posted by Stephen Hurrell on 03 March 2021

The current pandemic has disrupted many of the traditional sales methods used by field-sales organizations to engage, and sell to, buyers. In an effort to provide help, many vendors have recently announced new features that focus less on the management of sales organizations and more on tools to help salespeople sell. This has been coupled with a renewed interest in using data to help with the... Read More

Topics: Sales, Analytics, Data, Product Information Management, Sales Performance Management (SPM), Digital Technology, sales enablement, AI and Machine Learning

The 2021 Market Agenda for Office of Sales: The Revolution for Revenue

Posted by Stephen Hurrell on 25 February 2021

Ventana Research recently announced its 2021 research agenda for the Office of Sales, continuing the guidance we’ve offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look... Read More

Topics: Sales, Analytics, Financial Performance, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, Machine Conversational Computing, Office of Revenue, AI and Machine Learning

The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times

Posted by Mark Smith on 25 February 2021

I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operation during any type of disruption. Digital technology is a business necessity as clearly found in 2020, required to enable... Read More

Topics: Big Data, Analytics, Cloud Computing, Internet of Things, Digital Technology, Robotic Process Automation, blockchain, Conversational Computing, mobile computing, extended reality, AI and Machine Learning

The 2021 Market Agenda for Customer Experience: Achieving Excellence in Engagement

Posted by Keith Dawson on 24 February 2021

Ventana Research recently announced its 2021 market agenda in the expertise area of Customer Experience. Most organizations have some degree of focus on managing how they interact with their customers, but it is often a disjointed and constrained process. Developing an effective customer experience has become an investment priority in recent years as organizations increasingly recognize the... Read More

Topics: Sales, Customer Experience, Marketing, Voice of the Customer, Analytics, Customer Service, Contact Center, Workforce Management, Digital Marketing, Digital Commerce, agent management, AI and Machine Learning

The 2021 Market Agenda for Analytics: Converting Data Into Insights

Posted by David Menninger on 24 February 2021

Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes. It’s been exciting to follow innovations in the analytics market, but for businesses, it can be challenging to stay on top of these changes and find ways to... Read More

Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, Process Mining, Streaming Analytics, AI and Machine Learning

The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Posted by Mark Smith on 17 February 2021

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with any external party. Each year, we proudly formulate our market agenda that is not biased by clients or the technology industry, focusing on education... Read More

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Office of Revenue

How to Take Advantage of AI/ML Today

Posted by David Menninger on 08 February 2021

The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze. Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. Organizations are realizing the value that AI/ML provides and there are now millions of professionals with AI or ML in their title or... Read More

Topics: Sales, Customer Experience, Marketing, Analytics, Business Intelligence, Data Preparation, Digital Technology, AI and Machine Learning

Introducing Precisely for Data Integrity

Posted by David Menninger on 25 January 2021

Data is becoming more valuable and more important to organizations. At the same time, organizations have become more disciplined about the data on which they rely to ensure it is robust, accurate and governed properly. Without data integrity, organizations cannot trust the information produced by their data processes, and will be discouraged from using that data, resulting in inefficiencies and... Read More

Topics: business intelligence, Analytics, Data Governance, Data Preparation, Information Management, Data, data lakes

Cloudera Consolidates Its Data Platform

Posted by David Menninger on 22 January 2021

Organizations are dealing with exponentially increasing data that ranges broadly from customer-generated information, financial transactions, edge-generated data and even operational IT server logs. A combination of complex data lake and data warehouse capabilities are required to leverage this data. Our research shows that nearly three-quarters of organizations deploy both data lakes and data... Read More

Topics: PROS Pricing, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, data lakes, AI and Machine Learning

Tableau and Salesforce bring New Look to Business Analytics

Posted by David Menninger on 20 January 2021

Businesses are transforming their organizations, building a data culture and deploying sophisticated analytics more broadly than ever. However, the process of using data and analytics is not always easy. The necessary tools are often separate, but our research shows organizations prefer an integrated environment. In our Data Preparation Benchmark Research, we found that 41% of participants use... Read More

Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Information Management, Internet of Things, Data, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning

Snowflake Builds on Its Success

Posted by David Menninger on 15 January 2021

Traditional on-premises data processing solutions have led to a hugely complex and expensive set of data silos where IT spends more time managing the infrastructure than extracting value from the data. Big data architectures have attempted to solve the problem with large pools of cost-effective storage, but in doing so have often created on-premises management and administration challenges. These... Read More

Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Data, data lakes, AI and Machine Learning

Emerging Data Platforms Tackle Big Challenges

Posted by David Menninger on 14 January 2021

Organizations are always looking to improve their ability to use data and AI to gain meaningful and actionable insights into their operations, services and customer needs. But unlocking value from data requires multiple analytics workloads, data science tools and machine learning algorithms to run against the same diverse data sets. Organizations still struggle with limited data visibility and... Read More

Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Data, Information Management (IM), data lakes, AI and Machine Learning

Teradata Vantage CX: The Real Customer Data Platform

Posted by Keith Dawson on 08 December 2020

Teradata is not a name that is commonly associated with the customer experience marketplace, but that is likely to change as customer experience (CX) practitioners wrestle with the problems created by the multiple streams of data thrown off by the many applications and customer touchpoints they have to manage. Teradata’s Vantage CX is a tool for ingesting and managing customer information at... Read More

Topics: Customer Experience, Marketing, Analytics, Business Intelligence, Contact Center, Data, Digital Marketing, Digital Commerce, intelligent marketing, AI and Machine Learning

The Art and Science of Sales from the “Inside Out"

Posted by Stephen Hurrell on 25 November 2020

Although historically there has been a hard divide between what are colloquially called “Inside and Field Sales,” changes over the last 10 years have narrowed the distinction. The pandemic has only accelerated the path to unifying sales activities commonly performed to engage buyers and customers. Characterized by a very disciplined and controlled endeavor, inside sales teams have been heavier... Read More

Topics: Sales, embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Sales Performance Management (SPM), natural language processing, intelligent sales, sales enablement, AI and Machine Learning

Molecula Earns Ventana Research 13th Digital Innovation Award for Data

Posted by Mark Smith on 20 November 2020

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance... Read More

Topics: Analytics, Collaboration, Data Governance, Data Lake, Data Preparation, IOT, Data, Information Management (IM), Digital Technology, blockchain, Conversational Computing, collaborative computing, mobile computing, extended reality, AI and Machine Learning

Creating Mutual and Lasting Value with Total Compensation Management

Posted by ISG Research on 20 November 2020

Determining and providing the appropriate compensation for each person — whether it involves base pay, variable pay such as commissions or bonuses or longer-term incentives in the form of cash or equity or other rewards — is critical to being able to attract and retain productive members of the workforce, whether full- or part-time employees, contingent workers or contractors. The complexities of... Read More

Topics: Analytics, collaborative computing, total rewards management, AI and Machine Learning

Why Collaboration Matters in Analytic Processes

Posted by David Menninger on 29 October 2020

Every organization performing analytics with multiple employees needs to collaborate. They should be collaborating in the analytics process and in communicating the results of those analyses. As I continue my evaluation of analytics and data vendors, I have to admit some disappointment at the level of collaborative capabilities some analytics vendors provide. To be fair, the level of capabilities... Read More

Topics: business intelligence, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, Digital Technology, collaborative computing