Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        Thinking about big data and the swirling world of analytics that surrounds it can be overwhelming. Broad-based organizational and technological changes are driving a new industrial constitution built on time-to-value and closed-loop systems of organizational and machine learning.  As I analyze our next-generation business intelligence benchmark research results, I see trends in collaboration and mobile technology that will have a profound impact on business for generations to come. Given these...

        Read More

        Topics: Big Data, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Information Applications, Information Management, Location Intelligence, Operational Intelligence

        In what will no doubt be one of a host of announcements coming out of Dreamforce, Genesys announced a new set of cloud-based services especially for Salesforce.com customers. Genesys is a well-known brand in the contact center market, but it has undergone significant change of late and is now an independent company in charge of its own destiny. This announcement demonstrates that it intends to become more responsive to market trends – and it probably can’t do better than to team up with ...

        Read More

        Topics: Salesforce.com, Customer Experience, Voice of the Customer, Genesys, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, CRM, Unified Communications

        Many people these days talk about voice of the customer (VOC) programs and how they can improve business performance. The foundation of any VOC program is collecting customer feedback, analyzing it and using the insights to improve customer-focused processes, training and the use of technology. Changes usually focus on customer service, but increasingly companies are focusing on the customer experience – how companies engage with customers to resolve issues, provide information, close sales and...

        Read More

        Topics: Social Media, Customer Analytics, Customer Experience, Customer Feedback Management, Speech Analytics, Voice of the Customer, Analytics, Business Collaboration, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics

        Our recent benchmark research into the adoption of cloud-based systems to support contact center operations shows that around 10 percent of companies have adopted what is commonly termed communications in the cloud – that is, systems in the cloud to manage delivery of telephone calls to the right location, be it an internal extension number within an organization, a branch office number, a contact center extension or someone’s home or cell phone number. Given that telecommunication service...

        Read More

        Topics: Customer Analytics, Customer Experience, Social CRM, Speech Analytics, Voice of the Customer, NewVoicemedia, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics

        As I listened to the keynote address at, conf2012, the annual Splunk user conference, my initial impression was that the company was spreading itself too thin. The company highlighted four rather formidable areas of organizational focus: Enterprise 5.0, the company’s flagship data platform, which is now in beta; Development, which is support for building applications and integrating Splunk within the broader IT infrastructure; Content, the continued development of core applications and use...

        Read More

        Topics: Big Data, Splunk, data fabric, IT Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Operational Intelligence, Digital Technology

        Our recent benchmark research on the contact center in the cloud shows companies are under more pressure than ever to upgrade their contact centers. The large majority of companies (73%) think it is very important to improve the way they handle customer interactions, and only a small percentage are fully satisfied with their current applications (19%) or their communications (14%). Upgrading presents a significant challenge, however, because simple call centers that handle only phone calls have...

        Read More

        Topics: Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Force Optimization

        Jaspersoft Business Intelligence Suite competes in the open source and broader BI market. Its customer base is mostly in the small and midsized business and OEMs and SaaS providers who can embed Jaspersoft code directly into their offerings. Earlier this summer, the company introduced Jaspersoft 4.7, which features advancements in interactive reporting, big data access and mobile business intelligence for Android. The 4.7 release brings interactive features such as segmenting and filtering,...

        Read More

        Topics: Big Data, Mobile, Jaspersoft, Operational Performance, Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Information Applications

        I had a refreshing call this morning with a vendor that did not revolve around integration of systems, types of data, and the intricacies of NoSQL approaches. Instead, the discussion was about how its business users analyze an important and complex problem and how the company’s software enables that analysis. The topic of big data never came up, and it was not needed, because the conversation was business-driven and issue-specific.

        Read More

        Topics: Big Data, Datameer, Predictive Analytics, Sales Performance, Supply Chain Performance, Planview, SuccessFactors, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, IBM, Information Management, Operational Intelligence, Workforce Performance, PivotLink

        After this summer’s SAS European analyst event, I wrote that I came away less than convinced SAS was truly committed to the cloud, based largely on the fact that most other vendors are blowing their cloud trumpets much louder than SAS. It seemed developments in and around customer intelligence and its other products were higher priority to the company than its cloud strategy. However, after a recent update, I was left with no doubt that the cloud is important to SAS and that the company has a...

        Read More

        Topics: SAS, Customer Analytics, Customer Data Management, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Business Analytics, Cloud Computing, Customer & Contact Center, Call Center, Contact Center, Contact Center Analytics, Desktop Analytics, Text Analytics

        A study by the McKinsey Global Institute published earlier this year suggests a coming shortage of more than 140,000 workers with deep analytical skills and a shortage of more than 1.5 million data-literate managers. I’m not sure how the study defined these roles, but I’d guess that those with deep analytic skills are those folks building the complex models, and the data-literate managers are those executives, middle managers and analysts who interpret the results and use the models to help...

        Read More

        Topics: Big Data, Data Scientist, Predictive Analytics, Sales Performance, IT Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Operational Intelligence, Workforce Performance
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All