The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.
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Topics:
Sales Performance,
Salesforce.com,
Social Media,
ExactTarget,
HubSpot,
Manticore Technology,
Marketing,
Marketing Automation,
Marketing Planning,
Marketo,
Pardot,
Revenue Performance,
Sales Force Automation,
Operational Performance,
Business Collaboration,
Business Mobility,
Business Performance,
Cloud Computing,
Customer & Contact Center,
Financial Performance,
IBM,
CFO,
CMO,
CRM,
Demand Generation,
Eloqua,
SFA,
Unica,
Digital Technology
Qvidian entered the market for applications in sales performance management in 2011. The company, formed from the merger of The Sant Corp. and Kadient, has introduced a new suite of applications for proposals and playbooks that sales departments should examine if they’re looking to improve their efficiency and effectiveness. These applications are part of what we at Ventana Research call a sales performance management blueprint that helps optimize sales related activities and processes.
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Topics:
Sales,
Sales Performance,
Social Media,
Marketing,
Revenue Performance,
Sales Force Automation,
Operational Performance,
Business Analytics,
Business Collaboration,
Business Mobility,
Business Performance,
Cloud Computing,
Customer & Contact Center,
Financial Performance,
Workforce Performance,
CFO,
CMO,
CRM,
Sales Performance Management,
SFA
At the SAPPHIRE NOW conference this week, SAP released the production version of the cloud-based Sales OnDemand software that it unveiled earlier in the year. There has been a lot of the esoteric commentary of SAP Sales OnDemand from those that exclusively cover the IT industry. Unfortunately the majority of them have never worked in sales or held a quota that prevents a provide a deeper perspective on the relevance to the sales organization and what it can provide to existing SAP customers or...
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Topics:
Sales,
Sales Performance,
SAP,
Sales Compensation,
Sales Force Automation,
Sales Forecasting,
Operational Performance,
Business Performance,
Customer & Contact Center,
Financial Performance,
Workforce Performance,
CRM,
Sales Performance Management,
SFA
