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Revenue and sales performance used to be the preserve of a few software providers as many enterprises made do with in-house solutions, often built on the ubiquitous spreadsheet. But increasingly managing revenue and sales performance is becoming too complex as business models are changing in response to customer behavior.

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Topics: Revenue Performance Management, Office of Revenue


Ventana Research recently announced its 2024 Market Agenda for Human Capital Management, continuing the guidance we have offered for two decades to help enterprises derive maximum potential from workforce- and people-related technology investments and initiatives. In crafting this Market Agenda, we focused on essential themes that are critical for HR organizations and for the software providers...

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Topics: Human Capital Management, Learning Management, Talent Management, Workforce Management, Payroll Management, Total Compensation Management, employee experience


We are going through an analytics revolution in and around contact centers. There is more data to analyze and better tools to conduct the analysis. One important advancement is assessing customer sentiment and using it to predict (and influence) behavior. Enterprises are using customer experience programs to identify and act upon hidden "moments of leverage" where customers may be inclined or...

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Topics: Customer Experience, Voice of the Customer, Contact Center


I am excited to announce that I have joined Ventana Research and ISG to lead coverage of the Human Capital Management technology practice, including Continuous Payroll, Employee Experience, Learning Management, Talent Management, Total Compensation Management and Workforce Management. 

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Topics: Human Capital Management


I have previously written about thefunctional evolutionandemerging use casesfor NoSQL databases, a category of non-relational databases that first emerged 15 or so years ago and are now well established as potential alternatives to relational databases. NoSQL is a term used to describe a variety of databases that fall into four primary functional categories: key-value stores, wide-column...

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Topics: Data, data operations


With Ventana Research’s 2024 Digital Business Market Agenda, we continue the guidance we have offered for two decades to help enterprises derive maximum value from digital business technology investments. Through our market research and expertise, we identify trends and best practices and share insights on how to achieve technological effectiveness, particularly in key processes and systems to...

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Topics: Performance Management, Experience Management, Digital Communications, Digital Applications, Sustainability and ESG, Digital Intelligence


Sales and revenue operations teams have for the most part traditionally relied on CRMs for information relating to leads and opportunities. For inside sales (sometimes referred to as high-velocity sales) as well as field sales, relevant product, pricing and customer have been loaded or entered into the CRM to be accessed via reports, dashboards or spreadsheets. For inside sales teams, dialers...

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Topics: CRM, Office of Revenue


Ventana Research recently announced its 2024 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help enterprises derive optimal value from business technology and improve outcomes. 

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Topics: Marketing, Marketing Performance Management, Digital Marketing, intelligent marketing, product experience management, Digital Experience Platform


Ventana Research recently announced its 2024 Market Agenda for Artificial Intelligence, continuing the guidance we have offered for two decades to help enterprises derive optimal value from technology and improve business outcomes.

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Topics: Artificial intelligence, natural language processing, Model Building and Large Language Models, Computer Vision


Ventana Research recently announced its 2024 Market Agenda for Digital Technology. This agenda is designed to provide expertise to enterprises across various industries, helping them prioritize technology investments that enhance workforce effectiveness, customer engagement and enterprise agility. Digital Technology is especially important for CIO and Chief Digital Officers looking to rationalize...

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Topics: Business Continuity, Cloud Computing, IT Service Management, Digital Technology


The speed of innovation and transformation has picked up considerably in the 2020s, thanks to the confluence of artificial intelligence (AI), cloud computing and the pandemic. Modern consumers have wildly different expectations than their predecessors when it comes to service delivery, whether that means a preference for digital channels and self-service or a willingness to do their own...

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Topics: Customer Experience, Contact Center, agent management


In recent years, many enterprises have migrated data platform workloads from on-premises infrastructure to cloud environments, attracted by the promised benefits of greater agility and lower costs. The scale of cloud data platform adoption is illustrated by Ventana Research’s Data Lakes Dynamic Insights research: For two-thirds (66%) of participants, the primary data platform used for analytics...

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Topics: business intelligence, Cloud Computing, data operations, robotic automation, analytic data platforms, Analytics and Data, AI and Machine Learning


Ventana Research recently announced its 2024 research agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help enterprises across industries derive optimal value and improved outcomes from business technology. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they do not always have the guidance...

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Topics: Digital Commerce, Subscription Management, partner management, Revenue Performance Management, Office of Revenue


Ventana Research recently announced its 2024 market agenda for Operations and Supply Chain, continuing the guidance we have offered for more than two decades to help enterprises across industries derive optimal value and improved outcomes from business technology.

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Topics: Continuous Planning, Product Information Management, Operations & Supply Chain, Property Technology, Supplier Relationship Management, Continuous Supply Chain & ERP


Ventana Research recently announced its 2024 Market Agenda for Analytics and Data, continuing the guidance we have offered for two decades to help enterprises derive optimal value and improve business outcomes.

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Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Management, natural language processing, data operations, Process Mining, Streaming Analytics, Streaming Data Events, analytic data platforms, Analytics and Data


Ventana Research recently announced its Market Agenda in the expertise area of Customer Experience. CX has emerged as a way for enterprises to demonstrate value and stand out in the marketplace. The technology underlying modern CX is transitioning from tools that are based on communication to those centered on data analysis and process automation. No technology has had as dramatic impact as...

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Topics: Customer Experience, Voice of the Customer, Self-service, Analytics, Contact Center, agent management


Since a majority of today’s workforce wasn’t around in the 1990s, it’s worth noting that “business process reengineering” was all the rage. The purpose was to review, restructure and redesign core business processes to achieve substantial improvements in market and customer responsiveness, productivity, cycle times and quality. One reason for its popularity (beyond being a money spinner for...

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Topics: Product Information Management, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, Continuous Supply Chain & ERP


Imagine a world where artificial intelligence (AI) seamlessly integrates into every facet of your business, only to subtly distort your data and skew your insights. This is the emerging challenge of AI hallucinations, a phenomenon where AI models perceive patterns or objects that do not exist or are beyond human detection.

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Topics: Digital Technology, AI and Machine Learning


Ventana Research recently announced its 2024 Market Agenda for the Office of Finance, continuing the guidance we have provided since 2004 on the practical use of technology for the finance and accounting department. Our insights and best practices aim to enable enterprises to operate with agility and resiliency, improving performance and delivering greater value as a strategic partner.

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Topics: Office of Finance, Business Planning, ERP and Continuous Accounting


Ventana Research has announced its market agenda for 2024, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology industry. Our research and insights are backed by our expertise and independence, and we do not share our Market Agenda or our market research, including analyst and market perspectives, with any external party before it is...

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Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Digital Technology, Operations & Supply Chain, AI, Analytics and Data


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