ISG Software Research Analyst Perspectives

Tokenizing Working Capital to Improve Performance and Efficiency

Posted by Robert Kugel on 13 November 2025

Tokenization is an emerging topic for business software providers. Tokenization is the process of representing something valuable or complex with a simple computer-readable substitute to enhance security or improve the efficiency and usability of a system. Tokens are already widely used in commerce. It’s now common for sensitive data used in a transaction, such as a bank account number or credit... Read More

Topics: Governance, Office of Finance, Operations, Analytics, ERP and Continuous Accounting, digital finance, Procure-to-Pay, Generative AI, AI and Machine Learning, Order-to-Cash, Business & Technologies

InterSystems Addresses AI and Data Silos With Data Studio

Posted by Matt Aslett on 06 November 2025

As I recently explained, treating data as a business discipline—rather than a technical one—is a critical component of delivering competitive advantage through investment in data processing, analytics and artificial intelligence. As enterprises embrace data as a business discipline, it is increasingly important that the products used for data processing and management enable collaboration between... Read More

Topics: Analytics, Data Platforms, Data Intelligence, AI & Technologies

IBM Enhances Data Intelligence and Data Integration

Posted by Matt Aslett on 02 September 2025

I previously wrote about IBM’s strategy of consolidating analytics, data and artificial intelligence (AI) functionality from various products under its watsonx brand, which was launched in 2023 to address the AI development life cycle, as well as data storage processing and AI governance. The company has added two more offerings to its watsonx portfolio in recent months, combining established... Read More

Topics: Governance, Operations, Analytics, Data Platforms, Data Intelligence, AI & Technologies, AI and Machine Learning

How Contact Centers Will Use Agentic AI for CX

Posted by Keith Dawson on 27 August 2025

I am struck by the blizzard of software announcements this year describing new features for CX tools that are “agentic,” meaning autonomous tools take actions without (much) human intervention. Industry conversation about agentic AI has proceeded ahead of clarifying definitions and a sense of how it fits on a continuum of rapid AI development. I’m not sure that everything currently described as... Read More

Topics: Analytics, Contact Center, Personalization, Customer Experience Management, Generative AI, Customers and CX - Business & Technologies, Agentic AI, Transformation, Disruption

Approaches to Data as a Business Discipline for AI

Posted by Matt Aslett on 27 August 2025

The IT department of any enterprise is integral to implementing and managing the execution of its data objectives, just as the finance department is integral to implementing and managing financial objectives. Few enterprises would allow the finance department complete autonomy to define financial strategies; however, too many enterprises allow the IT department to define data strategies. Treating... Read More

Topics: Governance, Operations, Analytics, Data Intelligence, AI & Technologies, AI and Machine Learning

PROS Ramps Up Pricing and Revenue Focus

Posted by Stephen Hurrell on 05 August 2025

Earlier this year I was a guest at the PROS 2025 Outperform conference in Las Vegas, Nevada. PROS is a well-established price optimization and revenue management software provider that, although well-known within the airline and hospitality industries, has a lower profile outside of these specific verticals. An original premise of PROS was to offer advanced analytics and pricing as well as... Read More

Topics: Analytics, sales engagement, Office of Revenue, Generative AI, Data Intelligence, AI and Machine Learning, Business & Technologies, Revenue Lifecycle Management

Oracle Addresses Agentic AI for Fusion and Beyond

Posted by Matt Aslett on 29 July 2025

ISG Software Research’s expertise examines the software provider landscape through two lenses: business applications (including office of finance, human capital management (HCM) and customer experience) and IT and technology (including digital business, digital technology, artificial intelligence (AI) and analytics and data). Most software providers fall into one of these two high-level expertise... Read More

Topics: Analytics, AI, Data Platforms, IT & Technologies, AI & Technologies, AI and Machine Learning, Cloud Infrastructure

Databricks Data+AI Summit

Posted by David Menninger on 24 July 2025

Databricks recently hosted its Data+AI Summit in San Francisco, an event that attracted 22,000 attendees. That’s a far cry from the Spark Summit I attended in 2016. As pointed out in my coverage of Databricks massive funding round earlier this year, the company was originally founded as a provider of cloud-based Apache Spark services. Since its inception, Spark has been associated with processing... Read More

Topics: Governance, Analytics, AI, Data Platforms, Generative AI, Data Intelligence, AI & Technologies, AI and Machine Learning

OneStream Roadmap for AI and Agents

Posted by Robert Kugel on 12 June 2025

OneStream offers a platform designed to serve the needs of accounting and financial planning and analysis (FP&A) organizations. The software handles financial close and consolidation, planning and budgeting, analysis and reporting. OneStream recently held its annual user conference, Splash, in Nashville. In attending this meeting, my focus was once again on the progress the company has made over... Read More

Topics: Office of Finance, Analytics, Business Planning, ERP and Continuous Accounting, digital finance, Consolidate and Close Management, AI & Technologies, AI and Machine Learning

Domo Addresses Data Products and Agentic AI

Posted by Matt Aslett on 20 May 2025

Domo is best known as a business intelligence (BI) and analytics software provider, thanks to its functionality for visualization, reporting, data science and embedded analytics. Additionally, as I recently explained, the company’s platform addresses a broad range of capabilities that includes data governance and security, data integration and application development, as well as the automation... Read More

Topics: Analytics, AI, Generative AI, Technologies

ThoughtSpot Delivers Democratized AI-Based Analytics

Posted by Matt Aslett on 06 May 2025

Natural language interfaces for business intelligence products existed long before the emergence of generative artificial intelligence. Large language models have allowed BI providers to accelerate the delivery of functionality to convert natural language questions into analytic queries and generate summarizations and recommendations from data and charts. Features that enable natural language... Read More

Topics: Analytics, AI, Generative AI

Headless BI and Data Democratization Enables AI and Data-Driven Enterprises

Posted by Matt Aslett on 30 April 2025

In an earlier Analyst Perspective, I discussed data democratization’s role in creating a data-driven enterprise agenda. Building a foundation of self-service data discovery, data-driven organizations provide more workers with the ability to analyze and use data. I’ve also examined how generative artificial intelligence (GenAI) could revolutionize business intelligence software by using natural... Read More

Topics: Analytics, AI, Data Intelligence

Progress Enables Knowledge Graphs for Semantic AI

Posted by Matt Aslett on 24 April 2025

As enterprises embrace the potential opportunities presented by artificial intelligence (AI), they are quickly finding that good data management is a prerequisite. As was explained in ISG’s State of Generative AI Market Report, AI requires data that is clean, well-organized and compliant with regulatory standards. There are multiple challenges to delivering AI-ready data, including combining... Read More

Topics: Machine Learning, Analytics, IT, AI, Data Platforms, ADM, DevOps

SAP Unleashes Business Data Cloud for Unified AI Strategy

Posted by David Menninger on 20 March 2025

SAP was formed in 1972 to create standardized business software that would integrate all business processes and enable data processing in real time. Following the success of the initial release and subsequent R/2, the company went public in 1988 and has grown into one of the world’s largest software companies, reporting more than $37 billion in revenues in its most recent annual report. Through... Read More

Topics: Machine Learning, Analytics, AI, Data Intelligence

Alteryx Refines AI Platform for Analytics

Posted by Matt Aslett on 13 March 2025

Increased enterprise focus on artificial intelligence (AI) and generative AI (GenAI) has served to sharpen the focus on the need for trusted data and reliable analytics and data operations. The ISG State of Generative AI Market Report highlighted that elevated expectations and demands associated with AI are a forcing function for enterprises to take long-overdue steps to improve data and... Read More

Topics: Analytics, AI, data operations, Analytics and Data

Domo Enables Data Integration, Analytics and AI

Posted by Matt Aslett on 05 March 2025

As enterprises seek to expand and accelerate the adoption of artificial intelligence (AI) many are finding that longstanding analytics and data challenges are a barrier to success. As was explained in ISG’s State of Generative AI Market Report, AI requires data that is clean, well-organized and compliant with regulatory standards. The need for good data management is by no means new, but the... Read More

Topics: Machine Learning, Analytics, Data, Artificial intelligence, natural language processing

DataOps: Software for Operations and AI

Posted by Matt Aslett on 27 February 2025

Late 2024 saw the publication of the 2024 ISG Buyers Guides for DataOps, providing an assessment of 49 software providers offering products used by data engineers, data scientists, and data and AI professionals to facilitate the use of data for analytics and AI needs. The DataOps Buyers Guide research includes five reports which are focused on overall DataOps, Data Observability, Data... Read More

Topics: Analytics, data operations, Analytics and Data

Agentic AI Reliability Requirements for Data

Posted by Matt Aslett on 25 February 2025

It is now more than two years since the launch of ChatGPT introduced the world to generative AI (GenAI) and large language models (LLMs). GenAI-based assistants and co-pilots are now widely adopted, with individuals and enterprises adopting GenAI models to automate the generation of text, digital images, audio, video and code, amongst other things. More than four-fifths (81%) of participants in... Read More

Topics: Analytics, AI, Analytics and Data

Databricks Scores Massive Funding Round, Continues to Expand Its Offerings

Posted by David Menninger on 29 January 2025

Databricks recently announced its Series J funding round, successfully raising $10 billion at a valuation of $62 billion. Led by Thrive Capital alongside high-profile investors such as Andreessen Horowitz and Insight Partners, the company intends to invest this capital towards new artificial intelligence (AI) products, acquisitions and significant expansion of its international operations. In the... Read More

Topics: Analytics, AI, Analytics and Data

The Impact of the Cloud and AI on Evolving Data Platform Requirements

Posted by ISG Research on 23 January 2025

The degree to which data platforms are critical to efficient business operations cannot be overstated. Without data platforms, enterprises would be reliant on a combination of paper records, time-consuming manual processes and huge libraries of physical files to record, process and store business information. The extent to which that is unthinkable highlights the level at which today’s... Read More

Topics: Analytics, Analytics and Data