ISG Software Research Analyst Perspectives

PROS Ramps Up Pricing and Revenue Focus

Posted by Stephen Hurrell on 05 August 2025

Earlier this year I was a guest at the PROS 2025 Outperform conference in Las Vegas, Nevada. PROS is a well-established price optimization and revenue management software provider that, although well-known within the airline and hospitality industries, has a lower profile outside of these specific verticals. An original premise of PROS was to offer advanced analytics and pricing as well as... Read More

Topics: Analytics, sales engagement, Office of Revenue, Generative AI, Data Intelligence, AI and Machine Learning, Business & Technologies, Revenue Lifecycle Management

Databricks Data+AI Summit

Posted by David Menninger on 24 July 2025

Databricks recently hosted its Data+AI Summit in San Francisco, an event that attracted 22,000 attendees. That’s a far cry from the Spark Summit I attended in 2016. As pointed out in my coverage of Databricks massive funding round earlier this year, the company was originally founded as a provider of cloud-based Apache Spark services. Since its inception, Spark has been associated with processing... Read More

Topics: Governance, Analytics, AI, Data Platforms, Generative AI, Data Intelligence, AI & Technologies, AI and Machine Learning

Boomi Enables Data Management and Agentic AI

Posted by Matt Aslett on 03 July 2025

One of the key questions that will need to be solved if agentic artificial intelligence is to fulfill its potential is which technologies and providers will serve the role of orchestrating communication and integration between the various models, applications and data repositories involved. ISG Research defines agentic AI as software designed to execute business processes through autonomous... Read More

Topics: Governance, Operations, AI, Generative AI, Data Intelligence, AI & Technologies, AI and Machine Learning

The Unreasonable Effectiveness of Data Management

Posted by Matt Aslett on 01 July 2025

If a single phrase could sum up the big data craze of a dozen or so years ago, it would be “more data beats better algorithms.” Attributed to Google research director Peter Norvig, the quote effectively summarized a research paper Norvig jointly authored called The Unreasonable Effectiveness of Data and was embraced by big data enthusiasts as articulating the prevalent thinking that enterprises... Read More

Topics: Operations, AI, Data Intelligence, AI & Technologies, AI and Machine Learning

Data Lakehouses Enable Data as a Product

Posted by Matt Aslett on 17 June 2025

I have previously described how data as a product was initially closely aligned with data mesh, a cultural and organizational approach to distributed data processing. As a result of data mesh’s association with distributed data, many assumed that the concept was diametrically opposed to the data lake, which offered a platform for combining large volumes of data from multiple data sources. That... Read More

Topics: Operations, Data Platforms, Data Intelligence, AI & Technologies

Knowledge Graphs are Critical to Data Intelligence and AI

Posted by Matt Aslett on 22 May 2025

I recently described how business data catalogs are evolving into data intelligence catalogs. These catalogs combine technical and business metadata and data governance capabilities with knowledge graph functionality to deliver a holistic, business-level view of data production and consumption. The concept of the knowledge graph has been part of the data sector for decades, but adoption has... Read More

Topics: Governance, Generative AI, Data Intelligence, AI & Technologies

The Symbiotic Relationship Between Data Governance and AI

Posted by Matt Aslett on 14 May 2025

Data governance has always been a critical part of the data and analytics landscape. However, for many years, it was seen as a preventive function to limit access to data and ensure compliance with security and data privacy requirements. To fulfill today’s data-driven agendas, many enterprises need an evolved perspective on data governance. The development of new applications driven by artificial... Read More

Topics: Governance, Machine Learning, Operations, AI, Data Intelligence

Informatica Embraces AI for Data Intelligence and Operations

Posted by Matt Aslett on 08 May 2025

It has been a little over a decade since the term data operations entered the analytics and data lexicon. It describes the application of agile development, DevOps and lean manufacturing by data engineering professionals in support of data production. DataOps was initially seen as antithetical to traditional data management approaches, which typically included batch-based and manual tools and... Read More

Topics: Governance, Machine Learning, Operations, AI, Generative AI, Data Intelligence

Headless BI and Data Democratization Enables AI and Data-Driven Enterprises

Posted by Matt Aslett on 30 April 2025

In an earlier Analyst Perspective, I discussed data democratization’s role in creating a data-driven enterprise agenda. Building a foundation of self-service data discovery, data-driven organizations provide more workers with the ability to analyze and use data. I’ve also examined how generative artificial intelligence (GenAI) could revolutionize business intelligence software by using natural... Read More

Topics: Analytics, AI, Data Intelligence

SAP Unleashes Business Data Cloud for Unified AI Strategy

Posted by David Menninger on 20 March 2025

SAP was formed in 1972 to create standardized business software that would integrate all business processes and enable data processing in real time. Following the success of the initial release and subsequent R/2, the company went public in 1988 and has grown into one of the world’s largest software companies, reporting more than $37 billion in revenues in its most recent annual report. Through... Read More

Topics: Machine Learning, Analytics, AI, Data Intelligence