ISG Software Research Analyst Perspectives

Stop Buying Sales Tools

Posted by Barika Pace on 30 April 2026

Revenue leaders entered 2026 under intense pressure to adopt enterprise artificial intelligence (AI), modernize their go-to-market operations and improve forecast accuracy at the same time. Many organizations are responding by adding new sales tools, AI assistants and workflow applications to an already crowded technology stack. The unintended consequence is that revenue teams often end up with... Read More

Topics: Subscription Management, Office of Revenue - Business Technologies

Why Revenue Execution Needs a New Stack Built for Motion

Posted by Barika Pace on 31 March 2026

Revenue Operations (RevOps) was supposed to unify sales, marketing and customer success into a single high-performance go-to-market machine. But for many organizations, it’s turned into another layer of complexity—more dashboards, more meetings, more disconnected tools pretending to collaborate. What’s worse, the metrics are lagging. Sales cycles are longer, buyer trust is thinner and even the... Read More

Topics: Subscription Management, sales engagement, Office of Revenue - Business Technologies

Why the ‘Messy Middle’ for Office of Revenue Needs AI and Salesforce

Posted by Barika Pace on 06 November 2025

I attended Salesforce’s Dreamforce event in San Francisco to learn more about the company’s expanding vision for artificial intelligence (AI) and its newest capability, Agentforce Revenue Management. Salesforce has steadily evolved from being a CRM leader to positioning itself as an AI-first business platform. The introduction of Agentforce marks the company’s most ambitious step yet in... Read More

Topics: Subscription Management, partner management, Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies

Why I Joined ISG and the Software Research Office of Revenue Practice

Posted by Barika Pace on 04 November 2025

I am excited to announce that I have joined ISG as Research Director for the Office of Revenue practice, where I will lead coverage across a spectrum of revenue, sales and product technologies that shape how organizations operate and engage customers, align go-to-market functions and operationalize growth. This includes CRM, Commerce, Partner Relationship Management (PRM), Product Experiences,... Read More

Topics: Subscription Management, partner management, Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies

How Software Can Help Usage Pricing Adoption

Posted by Stephen Hurrell on 13 February 2025

Based on the number of invitations I have received to speak on the topic, usage pricing (also referred to as consumption pricing) is hot. But as I have remarked elsewhere, it is not new. I recall a conversation with a customer over 30 years ago when I was involved with analytic software who asked, “Why can’t we just pay for the software we use?” And this of course makes sense: only pay for what... Read More

Topics: Subscription Management, Office of Revenue

Adapting to Higher Inflation Longer with Profitability Management

Posted by Robert Kugel on 05 February 2025

In anticipation of conditions that suggested accelerating price increases, I wrote in 2021 about how technology could be useful in an inflationary period, anticipating the world we live in now. Responding effectively to changes in costs is always challenging, but even more so because of the choppy and chaotic nature of the current environment. Inflation may have abated from its highs throughout... Read More

Topics: Office of Finance, Business Planning, ERP and Continuous Accounting, Subscription Management

The Buyers Guides for Subscription Management Classifies and Rates Software Providers

Posted by Stephen Hurrell on 24 July 2024

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Subscription Management: Ventana Research Buyers Guide is the distillation of a year of market and product research by ISG and Ventana Research. The era of subscriptions has transformed the way businesses operate and consumers engage with... Read More

Topics: Subscription Management, Office of Revenue

2024 Market Agenda for Office of Revenue: Bring AI to the Table

Posted by Stephen Hurrell on 30 January 2024

Ventana Research recently announced its 2024 research agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help enterprises across industries derive optimal value and improved outcomes from business technology. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they do not always have the guidance... Read More

Topics: Digital Commerce, Subscription Management, partner management, Revenue Performance Management, Office of Revenue

The Subscription Management Value Index Classifies and Rates Vendors

Posted by Stephen Hurrell on 01 May 2023

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Subscription Management is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect... Read More

Topics: Subscription Management, Office of Revenue

Subscription Management Market Dynamics for Buyers on Contracting and Analytics

Posted by Stephen Hurrell on 28 April 2023

Having just completed the 2023 Ventana Research Value Index for Subscription Management, I want to share some of my observations about an important component of subscription management: Contract management. Whether the contract life cycle is managed within the system or, more likely, is digitally represented within, any changes to orders, subscription plans or contract terms should be seamlessly... Read More

Topics: Subscription Management, Office of Revenue

Subscription Management Market Observations for Buyers

Posted by Stephen Hurrell on 27 April 2023

Having just completed the 2023 Ventana Research Value Index for Subscription Management, I want to share some of my observations about how the market is evolving. The era of subscriptions has transformed the way businesses operate and consumers engage with services across every industry. Organizations are increasingly adopting a digital approach to selling goods and services, wherein customers... Read More

Topics: Subscription Management, Office of Revenue

Conga Propels a Revenue-Focused Revolution

Posted by Stephen Hurrell on 24 April 2023

Conga is part of our Office of Revenue market coverage and I recently attended the 2023 Conga Connect conference held in Orlando during April of 2023. The conference was the public reveal of a new Conga, with significant announcements in three main areas. First was the overall positioning within a self-designated category of revenue life cycle management. Secondly was the first public revealing... Read More

Topics: Subscription Management, Office of Revenue

FinancialForce Sharpens Customer Focus in Services Businesses

Posted by Robert Kugel on 31 January 2023

FinancialForce offers cloud-based ERP and professional services automation (PSA) software. The company targets midsize and larger services companies, especially those that provide professional services (such as consultants or field service organizations) as well as those that offer subscription-based or recurring revenue services and products. FinancialForce’s key point of differentiation is that... Read More

Topics: Office of Finance, Business Planning, Digital Commerce, ERP and Continuous Accounting, Subscription Management

The 2023 Value Index for Customer Experience Management: Vendor and Product Ratings

Posted by Keith Dawson on 25 January 2023

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Ventana Research Value Index: Customer Experience Management is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management

All-Inclusive CX Suites Reveal the Big Picture to Optimize CX Management

Posted by Keith Dawson on 19 January 2023

Having just completed the 2023 Ventana Research Value Index for Customer Experience Management, I want to share some of my observations about how the market has developed. We found that there are many tools available for various needs related to customer management and communication, ranging from marketing tools to contact center systems to data and analytics applications. It is rare to find all... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management

The Revolution in Revenue in 2023: Ventana Research Market Agenda

Posted by Stephen Hurrell on 13 January 2023

Ventana Research recently announced its 2023 research agenda for the Office of Revenue, continuing the guidance we’ve offered for nearly two decades to help organizations realize their optimal value from applying technology to improve business outcomes. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they don’t always have the guidance they... Read More

Topics: Sales, Analytics, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, AI and Machine Learning

Partner Ecosystem Success Relies on Targeted Technology

Posted by Stephen Hurrell on 17 November 2022

The idea of partnerships in business is most definitely not new. Wholesaling through distributors and retailers is centuries old. For some industries, their entire model is selling and servicing through partners. Think auto parts, and the auto part stores visible in most neighborhoods. But what is new is that partnerships are moving beyond this reseller model towards product partnerships, where a... Read More

Topics: Subscription Management, partner management, Office of Revenue

Revenue Model Mix Optimization for Every Organization

Posted by Stephen Hurrell on 14 October 2022

Much has been written in recent years on the emergence of subscription management as a new revenue model that both vendors and buyers are embracing as the future. The benefits speak to the value of a predictable revenue stream for the vendor, but more importantly, the advantages to the customer who needs a lower initial outlay, predetermined expense over the lifetime of usage and the ability to... Read More

Topics: Subscription Management, Office of Revenue

B2B Digital Commerce: The Good, Bad and Needed

Posted by Stephen Hurrell on 08 September 2022

You would be forgiven for thinking that no one buys anything in person any more given the pages of digital ink spilled over the rise of digital commerce led by the rise and rise of Amazon. However, one quick errand run on a Saturday morning would easily give lie to this, as parking lots are full, not just at grocery stores but for everyday retail as well as big box stores. Likewise, in... Read More

Topics: Digital Commerce, Subscription Management, Office of Revenue

Subscription Management Elevates Experience Through Automation

Posted by Stephen Hurrell on 29 March 2022

Ventana Research defines subscription management as the processes and technology needed to manage the subscriber experience from the first digital touch to the continuous modifications of orders for services and billing. Effective subscription management requires a new generation of applications designed to manage the life cycle of subscriptions and provide subscribers with the experiences they... Read More

Topics: Subscription Management