ISG Software Research Analyst Perspectives

Beyond Commerce: Tech That Closes Revenue Gaps

Posted by Barika Pace on 04 March 2026

There is a growing disconnect between what digital commerce platforms were originally built to do and what modern revenue teams now need them to deliver. Most traditional platforms were designed to manage storefronts, catalogs and transactions. They perform well when the goal is to display products, enforce static pricing and process payments. But in today’s revenue environment, the challenge is... Read More

Topics: Digital Commerce, Office of Revenue - Business Technologies

NetSuite Next: Productivity by a Thousand Cuts with AI

Posted by Robert Kugel on 28 October 2025

Oracle NetSuite’s presentations and announcements at its recent user group meeting, SuiteWorld, focused on an initiative called NetSuite Next, a set of artificial intelligence (AI), generative AI (GenAI) and agentic AI capabilities that will be an inherent part of the NetSuite suite of applications starting in 2026. The company’s objective is to facilitate customers’ transition to this AI-centric... Read More

Topics: Office of Finance, Business Planning, Digital Commerce, ERP and Continuous Accounting, digital finance, Procure-to-Pay, Generative AI, Order-to-Cash, Business & Technologies, AI & Machine Learning

What Is So Different About B2B Digital Commerce?

Posted by Stephen Hurrell on 23 April 2024

As a business application tech analyst, I tend to focus more on B2B than B2C and the differences between the two. So, when it comes to digital commerce, I am interested in the differences from a process or functional point of view and therefore the potential digital commerce application or platform needs required to support B2B commerce. With more B2B enterprises looking to provide access in a... Read More

Topics: Digital Commerce, Office of Revenue

Zoho’s Roadmap Addresses Evolving Enterprise Needs

Posted by Robert Kugel on 12 March 2024

Zoho recently held its annual analyst day to communicate its strategy, objectives and product roadmap. The privately held company, headquartered in Chennai, Tamil Nadu, India, has an unconventional approach to the software market. Its self-described corporate philosophy emphasizes making bold moves that challenge assumptions. Its design engineering approach stresses simplicity and cost while... Read More

Topics: Office of Finance, Voice of the Customer, Digital Commerce, ERP and Continuous Accounting, Order-to-Cash

2024 Market Agenda for Office of Revenue: Bring AI to the Table

Posted by Stephen Hurrell on 30 January 2024

Ventana Research recently announced its 2024 research agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help enterprises across industries derive optimal value and improved outcomes from business technology. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they do not always have the guidance... Read More

Topics: Digital Commerce, Subscription Management, partner management, Revenue Performance Management, Office of Revenue

Generative AI Helps Sales in Practical Ways

Posted by Stephen Hurrell on 16 August 2023

Having worked at a start-up during the first wave of artificial intelligence (AI) that was predicted to revolutionize sales in the mid-2010s, I guess I am a natural skeptic when it comes to new claims about how AI will change sales forever. In the mid-2010s, vendors were using machine learning (ML) models trained on sets of historical opportunity data that represented closed won and closed lost... Read More

Topics: Digital Commerce, Office of Revenue

Salesforce Adds Generative AI to Enhance Digital Commerce

Posted by Stephen Hurrell on 26 July 2023

While I do not have an MBA, I have a very academic degree in economics and three decades of experience in different facets of business. Why is this important or relevant? Well, an entire industry has sprung up to promote the latest business ideas, the adoption of which will, supposedly, if not guarantee success, improve the probability of success in any endeavor. And while some of these ideas... Read More

Topics: Digital Commerce, Office of Revenue

PROS Brings Intelligent Pricing Applications to Market

Posted by Stephen Hurrell on 15 June 2023

PROS has been in business since 1985, but over the past 10 years, the company has transformed itself from being primarily a vendor of on-premises price optimization software supporting the airline industry to providing a cloud-based set of applications that use data and artificial intelligence (AI) to aid in price determination. PROS also offers a scalable configure, price, quote (CPQ)... Read More

Topics: Digital Commerce, Office of Revenue

FinancialForce Sharpens Customer Focus in Services Businesses

Posted by Robert Kugel on 31 January 2023

FinancialForce offers cloud-based ERP and professional services automation (PSA) software. The company targets midsize and larger services companies, especially those that provide professional services (such as consultants or field service organizations) as well as those that offer subscription-based or recurring revenue services and products. FinancialForce’s key point of differentiation is that... Read More

Topics: Office of Finance, Business Planning, Digital Commerce, ERP and Continuous Accounting, Subscription Management

The 2023 Value Index for Customer Experience Management: Vendor and Product Ratings

Posted by Keith Dawson on 25 January 2023

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Ventana Research Value Index: Customer Experience Management is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management

All-Inclusive CX Suites Reveal the Big Picture to Optimize CX Management

Posted by Keith Dawson on 19 January 2023

Having just completed the 2023 Ventana Research Value Index for Customer Experience Management, I want to share some of my observations about how the market has developed. We found that there are many tools available for various needs related to customer management and communication, ranging from marketing tools to contact center systems to data and analytics applications. It is rare to find all... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management

The Revolution in Revenue in 2023: Ventana Research Market Agenda

Posted by Stephen Hurrell on 13 January 2023

Ventana Research recently announced its 2023 research agenda for the Office of Revenue, continuing the guidance we’ve offered for nearly two decades to help organizations realize their optimal value from applying technology to improve business outcomes. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they don’t always have the guidance they... Read More

Topics: Sales, Analytics, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, AI and Machine Learning

Straight-Through Processing Reduces Friction and Builds Trust

Posted by Robert Kugel on 09 September 2022

General Omar Bradley is credited with saying, “Amateurs study strategy, professionals study logistics.” This is a battlefield commander’s perspective on the often-overlooked importance of mastering the nitty-gritty in achieving military objectives. I think the same is true when it comes to data in business computing because, in my experience, it is often an overlooked or secondary consideration.... Read More

Topics: Office of Finance, Digital Commerce, ERP and Continuous Accounting

B2B Digital Commerce: The Good, Bad and Needed

Posted by Stephen Hurrell on 08 September 2022

You would be forgiven for thinking that no one buys anything in person any more given the pages of digital ink spilled over the rise of digital commerce led by the rise and rise of Amazon. However, one quick errand run on a Saturday morning would easily give lie to this, as parking lots are full, not just at grocery stores but for everyday retail as well as big box stores. Likewise, in... Read More

Topics: Digital Commerce, Subscription Management, Office of Revenue

Salesforce Commerce Cloud Targets the Segment of One

Posted by Stephen Hurrell on 20 July 2022

There are more digital channels in the commerce space than ever before: the web, mobile apps, text, voice-activated “agents,” video and social channels. Conversational computing and hyper-personalization are transforming customer engagement, and organizations may need to undergo a digital platform renovation to optimize customer and product experiences or risk lagging behind competitors. B2B... Read More

Topics: Digital Commerce, Office of Revenue

Why Your ERP and CRM Won’t Transform Your Business

Posted by Stephen Hurrell on 18 March 2022

Digital Transformation. The Subscription Economy. Omni-Channel Selling. Customer Centric. These are all terms used to label trends and events that are changing the way business is being conducted, a change that has accelerated due to recent events. Regardless of the terminology, there is no doubt that the way vendors and buyers are interacting, whether B2C or B2B, is different today for many... Read More

Topics: Sales, Digital Commerce, Subscription Management, partner management

Improving the State of Analytics in Organizations

Posted by David Menninger on 24 February 2022

Despite all the advances organizations have made with respect to analytics, our most recent research shows the majority of the workforce in the majority of organizations are not using analytics and business intelligence (BI). Less than one-quarter (23%) report that one-half or more of their workforce is using analytics and BI. This is a problem. It means organizations are not enabling their... Read More

Topics: Sales, business intelligence, embedded analytics, Analytics, Data, Sales Performance Management, Digital Technology, Digital Commerce, natural language processing, Subscription Management, partner management, Collaborative & Conversational Computing

The 2022 Market Agenda for Office of Revenue: New Performance Priority

Posted by Stephen Hurrell on 08 February 2022

Ventana Research recently announced its 2022 Market Agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers and their associated operations teams are experts in their respective fields but may not have the guidance needed to... Read More

Topics: Sales, Analytics, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, AI and Machine Learning

The 2022 Value Index for Agent Management Classifies and Rates Vendors

Posted by Keith Dawson on 31 January 2022

Ventana Research is sharing insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Agent Management 2022 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce

Shifts in Agent Management Software Benefit Agent Experiences

Posted by Keith Dawson on 26 January 2022

The 2022 Ventana Research Value Index for agent management software is published, offering interesting observations about how the market is advancing to provide more sophistication to agents and the management of them. The market is now characterized by applications integrated into multifunction suites, a significant change accelerated by the pandemic in the short term and vendor consolidation... Read More

Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, Subscription Management, agent management