ISG Software Research Analyst Perspectives

Genesys Advances Engagement and Optimization of Customers

Posted by ISG Research on 11 April 2017

In tracking Genesys for several years I have seen it grow through a series of product developments and acquisitions – from predominantly selling call routing and computer/telephony integration (CTI) software to providing a suite of products that manage inbound and outbound, assisted and digital channels of customer engagement. Continuing this expansion Genesys recently acquired Interactive... Read More

Topics: Mobile, Customer Analytics, Customer Engagement, Customer Experience, Office of Finance, Analytics, Cloud Computing, Collaboration, Customer Service, Internet of Things, Contact Center, Digital Technology

Content Guru Brings Interactions to Cloud for Customer Engagement

Posted by ISG Research on 31 March 2017

Until recently, the contact center technology systems market was straightforward. Vendors typically provided on-premises systems that fell into four broad categories: telephony management, workforce optimization, business applications (most noticeably CRM) and analytics. The advent of more digital channels of engagement – the cloud, mobile devices, and artificial intelligence – has muddied the... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Customer Service, Contact Center

Digital Process Reengineering Drives Business Change

Posted by Robert Kugel on 23 March 2017

Business process reengineering was a consulting fashion in the early 1990s that spurred many companies to purchase their first ERP systems. BPR proposes a fundamental redesign of core business processes to achieve substantial improvements in market and customer responsiveness, productivity, cycle times and quality. ERP systems support business process reengineering by guiding the step-by-step... Read More

Topics: Big Data, Data Science, Mobile, Customer Analytics, Customer Experience, Machine Learning, Office of Finance, Wearable Computing, Continuous Planning, Analytics, Business Intelligence, Cloud Computing, Data Integration, Internet of Things, Financial Performance Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Machine Learning and Cognitive Computing, ERP and Continuous Accounting, Sales Planning and Analytics

NICE and the Customer Experience Platform

Posted by ISG Research on 22 March 2017

In tracking NICE for a decade I have seen the company grow, through a series of acquisitions and product developments, from a vendor largely of workforce management systems to one that offers a full suite of workforce optimization products. It is now advancing what I call a customer experience platform that builds on top of my last coverage of it advancing its efforts. This includes systems to... Read More

Topics: Big Data, Customer Analytics, Customer Engagement, Customer Experience, Mobile Technology, Analytics, Cloud Computing, Collaboration, Customer Service, Contact Center, CRM, Digital Technology

ShoreTel Offers Communications and Contact Centers

Posted by ISG Research on 16 March 2017

Until recently most organizations deployed systems on their own premises to build communications and contact center infrastructures, which often required them to integrate products from several vendors. In the past few years many vendors have moved their systems to the cloud, and others have begun as cloud-based suppliers. This trend has opened up the opportunity for more organizations to take... Read More

Topics: Big Data, Mobile, Customer Analytics, Customer Engagement, Customer Experience, Machine Learning, Wearable Computing, Analytics, Business Intelligence, Cloud Computing, Collaboration, Internet of Things, Contact Center, Digital Commerce, Subscription Billing

Zendesk Puts Real Meaning Back into CRM

Posted by ISG Research on 22 February 2017

One of the first applications I learned about in the contact center market was customer relationship management (CRM). The core capabilities of a CRM system were to manage customer data, marketing campaigns, sales opportunities and service requests. Vendors also touted them as the source for a comprehensive “360 degree” view of the customer, which they could never actually deliver because they... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Contact Center, Digital Commerce

Customer Experience Research Agenda for 2017

Posted by ISG Research on 14 February 2017

In 2016 Ventana Research saw a significant shift in the customer engagement and contact center software markets. Our benchmark research into the next-generation contact center in the cloud shows that for 70 percent of companies, customer experience is and will be an important way of competing; the largest growth in ways of competing is to introduce digital self-service, which will increase by 12... Read More

Topics: Mobile, Customer Analytics, Customer Engagement, Customer Experience, Office of Finance, Analytics, Cloud Computing, Collaboration, Customer Service, Internet of Things, Contact Center

USAN Integrates Management of Contact Centers and Communication Channels

Posted by ISG Research on 22 January 2017

Over the last few years the telecommunications and call center industries have undergone radical changes. Telecommunications was mainly in the hands of national and regional telecom companies, which essentially owned all the cables in the ground. The call center market was dominated by a small number of vendors that provided on-premises systems to manage and route calls when they arrived at a... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Speech Analytics, Employee Engagement, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Teleopti Targets Workforce Management for Contact Centers

Posted by ISG Research on 18 January 2017

Our benchmark research into the next-generation contact center in the cloud shows that the telephone and other nondigital communication channels are far from obsolete: Participating organizations expect growth in all channels. As a consequence, contact centers are likely to remain a key channel to handle customer interactions, and it is likely that contact center agents will have to handle... Read More

Topics: Customer Experience, Contact Center

CallMiner Advances Customer Engagement Analytics

Posted by ISG Research on 02 January 2017

Our benchmark research into the next-generation contact center in the cloud confirms what most people intuitively know – that consumers now engage with each other and organizations through more communication channels than a few years ago and that many of these are speech- and text-based. Companies are therefore generating large volumes of voice recordings and textual records. They contain vital... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Speech Analytics, Employee Engagement, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Zuora Empowers the Subscription Economy

Posted by ISG Research on 02 January 2017

Zuora provides software that supports the rapidly expanding subscription economy. I recently attended the company’s user event in London, called subscribe16. During his keynote speech CEO Tien Tzuo insisted that the subscription economy is not only here to stay but is likely to grow substantially. In the U.K. alone, he said, 40 million users are using subscription services, including 14 million... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Speech Analytics, Employee Engagement, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Ventana Research Unveils New Digital Marketing Mastery

Posted by Mark Smith on 17 December 2016

Today’s rapid changes in technology have left many companies behind in the digital transformation that is shaping the future of marketing, sales, commerce and client engagement. At Ventana Research we have seen this change coming, having been close observers and analysts of technological shifts for almost 15 years, providing continuous research and guidance to the technology industry. Now the... Read More

Topics: Customer Experience, Marketing, Marketing Performance Management, Mobile Technology, Analytics, Cloud Computing, Digital Technology, Digital Marketing

Oracle Plus NetSuite Equals More

Posted by Robert Kugel on 16 December 2016

Oracle and NetSuite have completed their merger. The combination is likely to be positive for customers because NetSuite will have access to “more,” a word repeated many times over the course of Oracle’s post-acquisition webcast. Existing NetSuite customers will benefit from increased investment as well as economies of scale that Oracle can bring to R&D and sales and marketing. Oracle has stated... Read More

Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Continuous Planning, Customer Service, HRMS, Price and Revenue Management, Work and Resource Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Sales and Operations Planning

Verint Advances Voice of the Customer

Posted by ISG Research on 10 December 2016

Verint is an established vendor of contact center systems. Its portfolio of products includes digital customer engagement, knowledge management, agent desktop, workforce optimization (for which it was recently rated the top vendor in the Ventana Research 2016 Value Index), voice of the customer and multiple forms of analytics - including text. Verint has built its portfolio through internal... Read More

Topics: Customer Engagement, Customer Experience, Speech Analytics, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, CRM, Text Analytics

NICE Robotic Automation Improves Interaction Experience

Posted by ISG Research on 26 November 2016

Robotics is nothing new to some aspects of manufacturing and the IT industry, but it is relatively new in the customer experience (CX) market. The term often conjures up images of little gray machines taking over tasks previously handled by humans – machines making cars, programmed vacuum cleaners and the like. In the CX space, however, we are not talking about machines but about software that... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Speech Analytics, Employee Engagement, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

Clarabridge Engages Customer Experience

Posted by ISG Research on 26 November 2016

Analysts have been talking and writing about a “360 degree” view of the customer for years. Our own benchmark research into customer relationship management shows that only37 percent of organizations are able to produce analysis and reports that yield such a comprehensive view. Other research into next-generation customer analytics reveals that the main issue in this area for nearly two-thirds... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Employee Engagement, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

SugarCRM Stays True to Its Vision

Posted by ISG Research on 10 November 2016

In the late 1990s, CRM systems were launched to help organizations become customer-centric, to manage customer relationships from end to end, through marketing to sales to customer service, and to provide a “360-degree view of the customer.” For a variety of reasons (overselling, lack of proper adoption, missing functionality), they never lived up to many companies’ expectations, and so CRM got a... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM

Intacct Advances Subscription Billing and Reporting

Posted by Robert Kugel on 09 November 2016

Intacct, a cloud-based ERP vendor focused on midsize companies, recently held its annual user group meeting. Two of its products that were covered in the keynote are worth noting. One, already available, enables companies to manage their order-to-cash process in a continuous fashion, from the time a salesperson begins to engage with a prospect to the time funds are collected. The other is a... Read More

Topics: SaaS, Sales, Customer Engagement, Customer Experience, ERP, Human Capital Management, Marketing, NetSuite, Office of Finance, customer life cycle, Customer Service, billing software, asc 606

NGData Delivers DNA on Customers

Posted by ISG Research on 09 November 2016

During a recent briefing with NGData, I was initially put off by excessive “marketing speak.” The team began by describing its product, Lily Enterprise, as a “customer experience operating system.” Being used to having operating systems run entire computers, I wasn’t sure what this meant. This term was followed by a statement that NGData’s products help companies transition from being “B2C to... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Speech Analytics, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

NICE Advances Contact Centers for SMB

Posted by ISG Research on 02 November 2016

Over the years, our benchmark research studies on contact center systems have shown that larger centers use dedicated contact center systems to support their operations nearly twice as often as centers that have fewer than 250 seats. Smaller centers typically lack budgets and technical skills to deploy and operate such systems. This situation is evident in the tools commonly used to support... Read More

Topics: Customer Analytics, Customer Engagement, Customer Experience, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics