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Traditional on-premises data processing solutions have led to a hugely complex and expensive set of data silos where IT spends more time managing the infrastructure than extracting value from the data. Big data architectures have attempted to solve the problem with large pools of cost-effective storage, but in doing so have often created on-premises management and administration challenges. These...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Data, data lakes, AI and Machine Learning


Organizations are always looking to improve their ability to use data and AI to gain meaningful and actionable insights into their operations, services and customer needs. But unlocking value from data requires multiple analytics workloads, data science tools and machine learning algorithms to run against the same diverse data sets. Organizations still struggle with limited data visibility and...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Data, Information Management (IM), data lakes, AI and Machine Learning


The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance...

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Topics: Analytics, Collaboration, Data Governance, Data Lake, Data Preparation, IOT, Data, Information Management (IM), Digital Technology, blockchain, Conversational Computing, collaborative computing, mobile computing, extended reality, AI and Machine Learning


A data lake is a centralized repository designed to house big data in structured, semi-structured and unstructured form. I have been covering the data lake topic for several years and encourage you to check out an earlier perspective called Data Lakes: Safe Way to Swim in Big Data? for background. Our data lake research has uncovered some points to consider in your efforts, and I’d like to offer...

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Topics: Data Governance, Data Lake, Information Management, Data, Digital Technology


Every organization performing analytics with multiple employees needs to collaborate. They should be collaborating in the analytics process and in communicating the results of those analyses. As I continue my evaluation of analytics and data vendors, I have to admit some disappointment at the level of collaborative capabilities some analytics vendors provide. To be fair, the level of capabilities...

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Topics: business intelligence, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, Digital Technology, collaborative computing


For decades, data integration was a rigid process. Data was processed in batches once a month, once a week or once a day. Organizations needed to make sure those processes were completed successfully—and reliably—so they had the data necessary to make informed business decisions. The result was battle-tested integrations that could withstand the test of time.

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Topics: Data Governance, Data Integration, Data Preparation, Information Management, data operations


Ventana Research has been evaluating analytics and business intelligence (BI) software for a long time—almost 20 years. Our methodology for these assessments is referred to as a Value Index. We use weightings derived from our benchmark research about how you, as buyers of these technologies, value and evaluate vendors. You can view our 2019 Value Index results here. I am in the process of...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, natural language processing, Conversational Computing, collaborative computing, AI and Machine Learning


In this analyst perspective, Dave Menninger takes a look at data lakes. He explains the term “data lake,” describes common use cases and shares his views on some of the latest market trends. He explores the relationship between data warehouses and data lakes and share some of Ventana Research’s findings on the subject. He also provides an assessment of the risks organizations face in working with...

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Topics: Big Data, Data Warehousing, Analytics, Business Analytics, Business Intelligence, Data Governance, Data Management, Data Preparation, data lakes


Supercharging the customer experience (CX) is more than just an opportunity. It’s essential for every organization that looks to optimize engagement at every moment of the customer journey. In times such as these, when business continuity is a top priority, organizations must address the customer experience, especially if it has not been a focal point of the executive team.

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Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, Operations & Supply Chain, Intelligent CX, Conversational Computing


Effectively managing data privacy and security is a high-stakes matter. When an organization doesn’t get it right, it often becomes front-page news and occasionally becomes a subject of litigation. Yet organizations face an equally challenging imperative to ensure that business users have easy access to the data they need. Depending on how they are implemented, data governance policies can...

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Topics: Big Data, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things


I was recently asked to identify key modern data architecture trends. Data architectures have changed significantly to accommodate larger volumes of data as well as new types of data such as streaming and unstructured data. Here are some of the trends I see continuing to impact data architectures.

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Topics: Analytics, Business Intelligence, Data Governance, Data Preparation, Data, Information Management (IM), Digital Technology, data lakes, AI and Machine Learning


MicroStrategy recently held its annual user conference, which focused on the theme of the “Intelligent Enterprise.” HyperIntelligence, an innovative product for delivering analytics throughout organizations that they introduced a year ago, was the star of the event. The company announced enhancements to HyperIntelligence and the latest version of its flagship platform, MicroStrategy 2020, as well...

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Topics: Analytics, Business Intelligence, Collaboration, Data Governance, Data, Digital Technology, Conversational Computing


Ventana Research recently announced its 2020 research agenda for data, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes. Data volumes continue to grow while data latency requirements continue to shrink. Meanwhile, virtually every organization is confronting a need for good data governance. 

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Topics: Collaboration, Data Governance, Data Preparation, Information Management, Data, blockchain, data lakes


For interactions with customers to go well, organizations must manage an ever-increasing array of engagement channels. Our research finds that organizations expect to see interaction volumes increase on all channels, especially digital ones such as text-based messaging, chat, mobile and social apps. Unfortunately, the systems that manage these channels are typically disparate and uncoordinated...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Subscription Management, agent management, extended reality, AI and Machine Learning


Using customer analytics effectively involves several challenges. Organizations must make it a business priority, cultivate leadership and set a course for ensuring data and analytics are being processed and governed effectively. But effectiveness also requires technology that will assist in the effective operations and management of customers and help an organization achieve its goals.

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, collaborative computing, mobile computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Customer analytics have never been more important, but effectively creating and managing them is not easy. The data that’s required to achieve visibility into all customer activity involves many applications and systems and it’s a challenge to ensure the data used is accurate and consistent. Even once data is assembled, organizations often struggle to apply analytics to create the metrics that...

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, Intelligent CX, Conversational Computing, collaborative computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Today’s intense competition requires that companies know as much as they can about their customers in order to anticipate their needs and deliver a superior customer experience. However, many organizations struggle to do this well. Implementing initiatives to improve customer value across any department or process involving customers requires both in-depth visibility into current operations and...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Internet of Things, Contact Center, Data, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, collaborative computing, mobile computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Subscription Management, agent management, AI and Machine Learning



This year, I attended Informatica World 2019, Informatica's annual user conference. The main focus this year was on the cloud with a heavy does of AI. Under that focus, Informatica's conference emphasized capabilities across six areas (all strong areas for Informatica): data integration, data management, data quality & governance, Master Data Management (MDM), data cataloging, and data security. 

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Topics: Big Data, Data Quality, Master Data Management, Data Governance, Data Management, Informatica, data lakes, Informatica World, Data Storage


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