ISG Software Research Analyst Perspectives

The Business Technology Revolution in 2011

Posted by Mark Smith on 17 February 2011

The new year has brought a revolution in business technologies that allows enterprises to roll out new applications, processes and services in record time. What used to take a business six months to a year to develop and deploy – and not too long ago that was considered fast! – can now be done in a week or two, making enterprise application and business intelligence deployments of the recent past...

Topics: Sales Performance, Social Media, Supply Chain Performance, Market Research, IT Performance, IT Research, Operational Performance, Analytics, Business Intelligence, Business Technology, Customer & Contact Center, Information Applications, Information Management, Information Technology, Location Intelligence, Operational Intelligence, Industry Analyst

Social Media Ignorance in the IT Analyst Industry

Posted by Mark Smith on 17 January 2011

Social media, the newest channel of communication across the Internet, is increasingly being used to influence, but also to deliver advice and research. I wrote about this revolution last year (See: “The Social Media Revolution in Industry Analyst Community”), reporting on the transformation that is underway and the work of our firm along with Altimeter Group and dozens of other active industry...

Topics: Sales Performance, Social Media, Supply Chain Performance, Market Research, IT Performance, IT Research, Operational Performance, Analytics, Business Intelligence, Business Performance, Business Technology, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Information Technology, Location Intelligence, Operational Intelligence, Workforce Performance, Industry Analyst

Think Outside the Box when Investing in Salesforce Chatter

Posted by ISG Software Research on 28 November 2010

A few weeks ago I wrote a blog discussing salesforce.com (SFDC) Chatter and the buzz the technology is making in which one of my biggest questions was how a non-SFDC customer could justify purchasing Chatter. Well I finally got to speak with someone who has paid at least partially for Chatter. I say partially because this particular customer already has several hundred licenses with SFDC (which...

Topics: Sales, Social Media, Social CRM, Customer Relationship Management, CIO, Collaboration, Operational Intelligence

The Buzz Is about Salesforce.com Chatter

Posted by ISG Software Research on 28 November 2010

On Wednesday, September 9, 2010 the massive marketing machine called salesforce.com rolled into London to stage its 2010 Cloudforce event at the Royal Festival Hall. The clout of CEO Mark Benioff and his team in the IT industry was evident in the fact that at short notice they could postpone the event by a day and still get about 3,000 attendees, stage a massive partner show and put on a keynote...

Topics: Sales Performance, Social Media, Operational Performance, Business Collaboration, Business Performance, Customer Service, CRM

SAS Helps Companies Make Sense of Social Media Comments

Posted by ISG Software Research on 27 November 2010

I often read and hear today that social media is the new channel for marketing and customer service channel and also that companies must improve customer satisfaction to survive (I agree with the second proposition). Several observers have put the two ideas together and concluded that in the future all marketing and customer service will happen through social media – that I don’t agree with. My...

Topics: Social Media, Operational Performance, Analytics, Business Intelligence, CRM