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Our benchmark research into big data analytics shows that marketing in the form of cross-selling and upselling (38%) and customer understanding (32%) are the top use cases for big data analytics. Related to these uses, organizations today spend billions of dollars on programs seeking customer loyalty and satisfaction. A powerful metric that impacts this spending is net promoter score (NPS), which...

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Topics: Big Data, Customer Performance, Business Analytics, Business Performance, Operational Intelligence, Information Optimization


Envision is a vendor of workforce optimization software that I have been following for many years. It is rated a Hot vendor in our 2015 Workforce Optimization Value Index. It offers a full suite of products, including interaction capture, quality monitoring, workforce management, coaching and training, agent compensation management and workforce analytics. In an analysis last year I wrote about...

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Topics: Big Data, Customer Performance, Cloud Computing, Call Center


OnviSource is a 10-year-old vendor of workforce optimization software whose core product, OnviCenter 7, includes interaction capture, quality monitoring, workforce management, coaching and training, and workforce analytics. The company is rated a Hot vendor in our 2015 Workforce Optimization Value Index. It scored highly in the Manageability, Usability and Reliability categories but was held back...

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Topics: Big Data, Customer Experience, Customer Performance, Cloud Computing, Call Center


IBM’s Vision user conference brings together customers who use its software for financial and sales performance management (FPM and SPM, respectively) as well as governance, risk management and compliance (GRC). Analytics is a technology that can enhance each of these activities. The recent conference and many of its sessions highlighted IBM’s growing emphasis on making more sophisticated...

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Topics: Big Data, Planning, Predictive Analytics, Governance, Human Capital, Budgeting, Customer Performance, Operational Performance, Analytics, Business Analytics, Business Performance, Cloud Computing, Financial Performance, Visualization


Contact centers in the cloud are increasingly popular alternatives to managing them on a company’s own premises. Running many business applications on hardware owned and managed by a third party is relatively straightforward and requires less support internally. Also the payment model changes from a license to a recurring fee, and typically the vendor provides updates as part of the fee. The...

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Topics: Big Data, Customer Feedback Management, Customer Performance, Business Collaboration, Cloud Computing, Call Center


In recent years I have tracked Salesforce, its product development and its announcements. Despite having grown into a giant corporation, it continues to introduce innovations. At a recent analyst day in the U.K., I followed up on the company’s overall direction, some key product developments and a new service to help drive adoption of innovative customer-related processes. Salesforce’s primary...

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Topics: Big Data, Customer Feedback Management, Customer Performance, Business Analytics, Business Collaboration, Cloud Computing, Call Center


Companies trust their tax departments with a highly sensitive and essential task. Direct (income) taxes usually are the second largest corporate expense, after salaries and wages. Failure to understand and manage this liability is expensive, whether because taxes are overpaid or because of fines and interest levied for underpayment. Moreover, taxes are a political issue, and corporations –...

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Topics: Big Data, Analytics, Business Performance, Financial Performance


I recently wrote about six technologies that can help companies deliver experiences that live up to their customers’ expectations: an integrated multichannel infrastructure, analytics, a smart agent desktop, business applications such as workforce management and knowledge management, collaboration and mobile apps. They should be closely integrated to simplify system administration, to support...

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Topics: Big Data, Customer Feedback Management, Customer Performance, Business Analytics, Cloud Computing, Call Center


Some new words can give the wrong impression. Take “gamification,” for example. It may sound as if employers are inviting their employees to play games just for fun, when actually this is a technique increasingly being used to recognize achievement and thus help improve performance. Several workforce management software vendors have introduced gamification systems that support setting targets,...

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Topics: Big Data, Customer Feedback Management, Customer Performance, Cloud Computing, Call Center


NICE Systems is an established vendor of workforce optimization products that has long included analytics in its portfolio. Its latest release in this area, NICE Customer Experience Analytics, focuses on mapping, understanding and managing customer journeys and metrics. The product is built on NICE’s common technology platform, which consists of three functions: collect, understand and optimize....

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Topics: Big Data, Customer Performance, Business Analytics, Cloud Computing, Call Center


Ventana Research recently completed the most comprehensive evaluation of analytics and business intelligence products and vendors available anywhere. As I discussed recently, such research is necessary and timely as analytics and business intelligence is now a fast-changing market. Our Value Index for Analytics and Business Intelligence in 2015 scrutinizes 15 top vendors and their product...

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Topics: Big Data, Data Quality, Predictive Analytics, Gartner, Governance, Customer Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Information Applications, Information Management, Operational Intelligence, Value Index, Strata+Hadoop


Advertising and marketers tell us we now live in a “digital economy.” That implies the economy is based on and depends on digital technologies. It certainly is true that many consumers, especially younger ones, have changed the ways they interact with each other and businesses; they are now more likely to use digital channels of communication, particularly email, websites, text messaging, instant...

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Topics: Big Data, Customer Feedback Management, Customer Performance, Cloud Computing, Call Center


In 2013, Ventana Research carried out groundbreaking benchmark research into contact centers in the cloud. It revealed that customer pressures have forced companies to support an increasing variety of channels of interaction. This research investigated the systems companies were using then or were planning to use, particularly cloud computing, to manage these channels. The research uncovered...

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Topics: Big Data, Customer Feedback Management, Customer Performance, Cloud Computing, Call Center


In covering Verint for several years I have watched it go from selling call recording systems to adding workforce optimization software, analytics, and support for multiple channels of interaction with customers. Its latest product, Customer Engagement Optimization, increases support for customer engagement and managing the customer experience. Verint has achieved this expansion through a...

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Topics: Big Data, Customer Feedback Management, Customer Performance, Business Analytics, Cloud Computing, Call Center


Just a few years ago, the prevailing view in the software industry was that the category of business intelligence (BI) was mature and without room for innovation. Vendors competed in terms of feature parity and incremental advancements of their platforms. But since then business intelligence has grown to include analytics, data discovery tools and big data capabilities to process huge volumes and...

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Topics: Big Data, Data Quality, Predictive Analytics, Gartner, Customer Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Information Applications, Information Management, Value Index, Strata+Hadoop


Managing prices has always been an activity of keen interest to businesses, but it has become even more critical to do it well. Over the past decade many companies have found their ability to raise prices has been constrained by intense competition resulting from Internet commerce, global competition and other factors. One tool for dealing with this pressure is price and revenue optimization...

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Topics: Big Data, Performance Management, Sales, Office of Finance, Operational Performance Management (OPM), Analytics, Business Analytics, Business Performance Management (BPM), Financial Performance Management (FPM), Sales Performance Management (SPM), analytical application, Price Optimization


Nexidia is a leading vendor of speech analytics vendor. I recently wrote about how it has enhanced its architecture to include text analytics and improve overall system performance. Version 11 of its Neural Phonetic Speech Analytics continues these enhancements to make the product faster and more accurate in its results.

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Topics: Big Data, Customer Performance, Business Analytics, Cloud Computing, Call Center


It’s stating the obvious to say that how well executives manage planning processes has a big impact on how well a business unit or company plans. However, one significant source of the value of our benchmark research is that it establishes hard evidence – the numbers – that transforms mere assertions into proof points. This is particularly important when people within an organization want to...

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Topics: Big Data, Predictive Analytics, Sales, Sales Performance, Supply Chain Performance, Marketing, Customer Performance, Operational Performance, Business Analytics, Business Performance, Cloud Computing, Financial Performance, Supply Chain, S&OP


VPI is a well-established vendor of workforce optimization systems and rated a Hot Vendor in our 2015 Workforce Optimization Value Index. It offers a full suite of products for this market. Notable among them is Performance Reporting, which produces reports and dashboards showing a range of analysis and metrics about telephony, agent performance, coaching and customer success, along with alerts...

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Topics: Big Data, Customer Performance, Business Analytics, Cloud Computing, Call Center


Enghouse Interactive is one of three divisions of Enghouse Systems, a publicly traded Canadian company founded in 1984. The other two divisions provide network technology to telecommunications providers and applications for public and private transportation companies; Enghouse Interactive owns the company’s three contact center systems. The corporate group has a history of growth – it now has a...

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Topics: Big Data, Customer Analytics, Customer Experience, Customer Feedback Management, Speech Analytics, Customer Performance, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics


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