I had a chance to review the results of an interesting new global study of chief marketing officers (CMOs) by IBM, and I want to comment on some of its findings. Adding to the pressures facing the CMO today are new challenges in brand promotion and the growing impact of consumer sentiment expressed in several channels, including social media. The research found these to be the top two concerns in...
Read MoreTopics: Big Data, Sales Performance, Social Media, Customer Analytics, Market Research, Operational Performance, Business Analytics, Business Mobility, Business Performance, Business Technology, Cloud Computing, Customer & Contact Center, CMO, Demand Generation