Price and revenue optimization (PRO) is a business discipline used to produce demand-based pricing; it applies market segmentation techniques to achieve strategic objectives such as increased profitability or greater market share. In essence, PRO enables companies to surf the demand curve using dynamic rather than fixed pricing to achieve the most desirable trade-offs between revenue volume and...
Read MoreTopics: Big Data, Data Science, Sales, Office of Finance, Analytics, Cloud Computing, Sales Performance Management, Financial Performance Management, Price and Revenue Management