ISG Software Research Analyst Perspectives

Palantir Earns Overall Digital Innovation Award for 2021

Posted by Mark Smith on 04 August 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Continuous Planning, embedded analytics, Learning Management, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Workforce Management, Financial Performance Management, Price and Revenue Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, Revenue, blockchain, natural language processing, data lakes, Total Compensation Management, robotic finance, Predictive Planning, employee experience, candidate engagement, Conversational Computing, Continuous Payroll, collaborative computing, mobile computing, continuous supply chain, Subscription Management, agent management, extended reality, intelligent marketing, sales enablement, work experience management, robotic automation, AI and Machine Learning, lease and tax accounting

inRiver is a Vendor of Assurance in the 2021 PIM Value Index

Posted by Mark Smith on 30 July 2021

We are happy to share some insights about inRiver PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations, Office of Revenue

Riversand is Exemplary and a Leader in the 2021 PIM Value Index

Posted by Mark Smith on 21 July 2021

We are happy to share some insights about Riversand PX 360 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations, Office of Revenue

Are DXPs Really Needed in a CX World?

Posted by Keith Dawson on 20 July 2021

Customer experience (CX) tools are going through a transition, from piecemeal applications designed to solve narrowly defined problems, to broader suites with integrated functionality. This is occurring along multiple fronts in CX. Software for managing inbound interactions and customer issues is being gathered into CX suites sometimes described as Customer Experience Management (CEM). On the...

Topics: Customer Experience, Marketing, Voice of the Customer, Product Information Management, Digital Marketing, Digital Commerce, intelligent marketing

Magnitude is Exemplary in the 2021 PIM Value Index

Posted by Mark Smith on 19 July 2021

We are happy to share some insights about Magnitude Agility PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations, Office of Revenue

Salsify is Exemplary and a Leader in the 2021 PIM Value Index

Posted by Mark Smith on 15 July 2021

We are happy to share some insights about Salsify ProductXM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations, Office of Revenue

CX Suites Focus on Managing Customer Experiences

Posted by Keith Dawson on 14 July 2021

When we speak of the “customer experience,” we are really referring to the results of a broad spectrum of activities that collectively we describe as a journey or a lifecycle. In the past, how we spoke about customers was largely determined by the limited view of what transpired during short, contact center interactions. Customer experience (CX) evolved as a way to incorporate more facets of...

Topics: Customer Experience, Marketing, Voice of the Customer, Contact Center, Product Information Management, Digital Marketing, Digital Commerce, Subscription Management, agent management, intelligent marketing

Pimcore Named Exemplary and Overall Leader in 2021 PIM Value Index

Posted by Mark Smith on 13 July 2021

We are happy to share some insights about Pimcore Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations, Office of Revenue

Akeneo Rated Exemplary Leader in the 2021 PIM Value Index

Posted by Mark Smith on 12 July 2021

We are happy to share some insights about Akeneo Serenity drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations, Office of Revenue

Informatica is Exemplary and Leader in the 2021 PIM Value Index

Posted by Mark Smith on 09 July 2021

We are happy to share some insights about Informatica's Product 360 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Topics: Marketing, Data Governance, Data, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, data operations, Office of Revenue

The 2021 Product Information Management Value Index: 16 Vendors to Assess and Select

Posted by Mark Smith on 17 June 2021

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Information Management 2021 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories...

Topics: Sales, Marketing, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning

Reinventing Product Experiences Through Product Information Management

Posted by Mark Smith on 15 June 2021

Having just completed the 2021 Ventana Research Value Index for Product Information Management, I want to share some of my observations about how the market and category have advanced since our first examination over 15 years ago.

Topics: Marketing, Product Information Management, Price and Revenue Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, continuous supply chain, Office of Revenue

Subscription Pricing Changing for Sustained Customer Growth

Posted by Stephen Hurrell on 20 May 2021

Subscription pricing models are no longer new. Many companies have experience with this pricing model even if there has not been complete adoption across their entire product and service offerings. Companies that use this model, or have spent time looking at the approach, understand the approach of a recurring revenue stream based on a repeating flat fee.

Topics: Performance Management, Sales, Customer Experience, Marketing, Office of Finance, Financial Performance Management, Price and Revenue Management, Digital Commerce, Predictive Planning, Subscription Management

Customer Data Platforms: Essential for Effective Customer Experience

Posted by Keith Dawson on 16 March 2021

Since customer data platforms (CDP) emerged in the marketplace about five years ago, there has been debate about what roles they fill, especially within customer service organizations. They were originally developed by small software firms to provide marketing teams with a comprehensive view of customer records. Those records could be scattered throughout an organization, siloed by system and...

Topics: Customer Experience, Marketing, data artisan, Data Governance, Data Lake, Data Preparation, Data, Information Management (IM), intelligent marketing

Revenue Management: The Opportunity for Innovation and Optimization

Posted by Stephen Hurrell on 15 March 2021

With modern enterprises adopting and expanding their digital business with subscription and usage business, organizations need to think beyond the primacy of sales as their source of business success. A sustained customer experience is key, representing an organizational and cultural shift from the traditional emphasis on new sales to an equally important focus on customer retention and...

Topics: Sales, Marketing, Analytics, Product Information Management, Sales Performance Management, Financial Performance Management, Price and Revenue Management, Digital Commerce, Subscription Management

SAP Service Cloud Bridges the Contact Center and the Back Office

Posted by Keith Dawson on 04 March 2021

The contact center is still, for most businesses, where customer experience is designed, delivered and measured. And as we might expect, customer experience (CX) tools are migrating from where they started point solutions based on narrow functions into broader suites that encompass multi-departmental functions and reach across customer journeys. The goal is to provide more consistency across...

Topics: Customer Experience, Marketing, Voice of the Customer, Contact Center, Digital Commerce, Enterprise Resource Planning, agent management

The Potential of Marketing in 2021: The Market Agenda

Posted by Keith Dawson on 27 February 2021

Ventana Research recently announced its 2021 market agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.

Topics: Marketing, Marketing Performance Management, Digital Marketing, intelligent marketing, Digital Experience Platform

The 2021 Market Agenda for Customer Experience: Achieving Excellence in Engagement

Posted by Keith Dawson on 24 February 2021

Ventana Research recently announced its 2021 market agenda in the expertise area of Customer Experience. Most organizations have some degree of focus on managing how they interact with their customers, but it is often a disjointed and constrained process. Developing an effective customer experience has become an investment priority in recent years as organizations increasingly recognize the...

Topics: Sales, Customer Experience, Marketing, Voice of the Customer, Analytics, Customer Service, Contact Center, Workforce Management, Digital Marketing, Digital Commerce, agent management, AI and Machine Learning

The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Posted by Mark Smith on 17 February 2021

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with any external party. Each year, we proudly formulate our market agenda that is not biased by clients or the technology industry, focusing on education...

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Office of Revenue

How to Take Advantage of AI/ML Today

Posted by David Menninger on 08 February 2021

The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze. Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. Organizations are realizing the value that AI/ML provides and there are now millions of professionals with AI or ML in their title or...

Topics: Sales, Customer Experience, Marketing, Analytics, Business Intelligence, Data Preparation, Digital Technology, AI and Machine Learning